Coach wants to push permanent shop

Coach, a us-based fashion brand, is planning to develop a new, permanent electronics store in China, and plans to open its official Chinese Internet store within the next 12-18 months. Electronic stores will be launched in December as part of the company's 70 anniversary promotion. At the same time, also in order to test the Chinese online luxury shopping, sales limited edition of the package and accessories.

Luxury network to buy coach to push permanent shop

Coach has 65 stores in 28 cities in China. The site is said to have received 3.5 million clicks during the experience month. "Through direct contact with Chinese online consumers, we have gained a better understanding of the needs and preferences of Chinese online shoppers, accumulated valuable experience and insights into China's e-commerce prospects," said Jonathanseliger, president and chief executive officer of coach China. To pave the way for the development and promotion of a permanent online coach store on the potential ground in China. China E-commerce Research Center found that the brand in Jingdong Mall and other sales, and the turnover is not small.