Last week, Le video network (http://www.aliyun.com/zixun/aggregation/39778.html ">300104, Stock bar) in Guangzhou, announced the" Compass Precision Marketing System "officially on the line, video site ads to accurately launch the reality.
It is understood that the music-vision Compass precision Marketing system through the audience, time state, content resources, geographical distribution, such as the seven-dimensional compass construction, as well as multi-screen bombing, ground network linkage, the first monopoly, such as nine major media optimization products, together to achieve "compass advertising system" as the core of video marketing products precision application. With the help of this system, the video network can accurately screen and target the most matching videos content resources and advertising resources, so that in the era of multi-screen advertising to improve the effectiveness of the media investment returns, scientific and accurate completion of the cross-screen media effect assessment and planning optimization.
At the press conference, the video network also presented the first public interactive advertising system based on mobile end. Sliding through the touch screen of the fingers, the audience is freed from the traditional mode of passive viewing, which allows them to choose their own advertising products and see more details.