Content for Wang: Electronic Business website microblogging marketing strategy

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This is an era of information explosion, the content of the king is the same theme. Weibo marketing is only one of many content marketing means, regardless of any means, the ultimate goal is to attract customer attention, and finally successfully achieve customer transformation. Weibo marketing because of its small investment, low threshold, mass and fast spread by the majority of marketers of pro-Lai. So what should be the distribution of Weibo marketing strategies?

Small series from the Sina Weibo data center March 2013 data learned that users want to see in the Electronic Business site Micro-blog information is: 1. Discount Promotions 85.0%;2. The products are 57.4%;3.52.7%;4.46.6%;5. Bask in the 29.9%;7. Choose 27.6%;8. Use Instructions 23.1%.

The so-called "enemy, can win!" Since already understood the user to the electric quotient website Micro bo content The demand direction, then the electric business website microblog marketing layout appears simpler.

Main content: Discount Promotions

Close to more than two-thirds of users want to see business discounts promotional information, then the weekday discount information to adhere to do, not only to do still have to change the act and do, otherwise always uniform, users will be tired of not to say, the credibility of their own website also has a small harm. Weekday small discount, holiday discount big promotion to have obvious distinction contrast, can attract the user. Fine water can be long flow, the main content will be watertight, to Mianyuan force into the user's atrium, this is a loyal fan, loyal user training important strategy.

Auxiliary Force foil: the same kind of comparison, product introduction Huairou, award-winning forwarding rehabilitation

Almost general users of similar products, product introduction and the interest of the prize-forwarding, these three kinds are more practical, can get a lot of practical information content. Similar products involved in the two sides, there are comparisons to know the pros and cons, but can not blindly say other people's things inferior to their own, how to skillfully use the products to foil their own products to the advantage of the most original consumption of the psychological, inexpensive to be reflected in the contrast, so small series suggested that the same product comparison as the "vanguard" Charge Guide Array.

Product introduction Like a storyteller, constantly to instill in their own products, through text, images, audio-visual and other means to push their own products to the user, this is a purposeful "referral", the need to skillfully choose a representative of the same kind of product content creation.

Of course, the prize-forwarding is about interacting with the user, micro-blog marketing is different from the marketing of communication, to let users to engage in your marketing activities, you must have a certain return, unless your content is very good, otherwise who is willing to actively help you promote, so consciously appropriate to take the award-winning forwarding means, Can effectively achieve two times, three times or even n times marketing.

Eclectic: The sale of the retrieving, the drying list has the basis, recommended the use of the instructions also benefit

In addition to some important content to arouse the attention of users, some methods of small measures can also attract a lot of good impression. After-sales service for certain types of products such as electronic products is very important, in the public perspective of the sale is not only the credibility of the establishment of E-commerce site is an effective means, but also the public reputation, the source of Word-of-mouth identity. The feedback of the marketing result, the good product is withstand the verification, the drying list is also provides the basis for the good product one method.

The so-called "siege for the next, Gongxinweishang," to a professional with the identity of the division, tell users how to use products to achieve the best results, the greatest sense of happiness is the electrical business site to buy people's practical methods, people can always achieve great things, when the electric business site is also afraid of no people? Finally, The use of instructions that are rarely valued may limit your thinking, in fact, not only the operation of products need to use the instructions, clothing, footwear and other goods can also spread to the washing, storage, use of skills and other instructions on the life of some small things are often more moved people, more can let users get the feeling of being cared about. The details determine success or failure is really a winning cheat.

Do E-commerce, the most difficult is not the site or mall platform to build, the most difficult or the platform after the establishment of marketing operations, effective methods of giving force, often get the effect of twice the effort. Of course, the marketing method of the electric business website is a dime a way, not to do a good job of a method can be successful, the long-term vitality of the electric business website depends on the overall operation ability of the electric business website.

(reproduced please indicate the source http://www.366ec.com Small series may, thank you)