Content Marketing: 6 Principles of an industry white paper or ebook

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. Sharing or solving problems

Clearly, the subject of an ebook or industry white paper should be something valuable to your audience. What do your customers care about? How can your brand contribute to their daily lives?

The ebook or industry white paper, in particular, provides you with a lot of space to position your brand as a reliable and valuable source of information that is not a supplier. Non-supplier information is especially important to the customer because you want to solve the problem for them, share some resources, or do both at the same time, rather than looking for a babysitter to cheat them. To tell stories, do not sell products.

Robert Half Asia has released a very appealing and useful ebook called "How to conduct a successful interview," which includes topics such as how you find someone praising Haikou, or revealing the truth behind a job interview, and listing questions that recruiters shouldn't ask. As an employee recruiting company, Robert Half hopes the cup recruiters have found that the design of their e-books is to help executives work more effectively and to be a resource for executives.

Pet feeding Technology, a company that sells dog training supplies, has written a very useful ebook called "The Basic way to keep a pet dog in the family". As the headline suggests, the book uses a large list of simple and straightforward suggestions to help people keep their pets happy and eliminate the problems associated with feeding. In other words, e-books are not about the products they sell, they involve helping readers to live happily with their dogs.

2. Add a little fun

Given the concept-centric format of addresses and the elements that insert many charts, e-books need to be written in an interesting, relaxed way. It is written in a friendly, conversational style, and is closely centered around an interesting and fascinating theme.

Blue Sky Factory produced an ebook called "E-mail Top guide" ulimate Guide to email, written around the theme of martial arts, which provides e-mail marketing strategies, as well as people who are suitable for email rookie ("Leucorrhea"), free email ("Black Belt"), Or a "war Japanese martial art" seeking better advice.

3. Show out: Don't just tell

Too many e-books and industry white papers are lifeless. They're not at all alive, and your ebook should tell stories about how your products live in the real world, based on a few examples and scenarios.

The book, "reserved for hardcover books", is an ebook published by Friends of the Lusfelli Library, which strongly and concisely advocates continued fund-raising for the Los Angeles Public Library branch, by celebrating the role of city libraries in family life. Instead of citing circulation statistics or usage rates, the ebook is about one story after another, by collecting the first People's essays, poems, and paintings written by children who have been influenced by the Los Angeles library system.

4. Write a title that brings people's interests into play

The title of your ebook should arouse the reader's curiosity and allow them to continue watching. If you're worried about paying more attention to suspense headlines and perhaps not providing a deep enough background to attract prospective readers, use the descriptive title of the main content of the ebook (descriptive title, a good place to add search keywords or keywords, and your prospective readers may be watching and searching for them).

The way to write book titles for the suspense of sentient beings is as follows.

• Arouse the reader's curiosity: How to talk about sex in the Bible, the title of an ebook published by the Global Christian Christians website.

• Simplify complex topics in a comprehensive way: "How to write a compelling sales script", or the "clear guide to social media" on Marketo's website, or the Acxiom industry white paper "loss in Mail", which focuses on how flawed data can lead to loss of opportunity.

• Tell a story: Ron Ploof's ebook, "The Forest Station Fire", is not about a real wildfire; instead, it tells the story of how Ford Motor Company used social media to put out a PR "fire".

• Use an unexpected or intriguing analogy; Seven kinds of infectious diseases and their therapies for business-to-business marketing "is an ebook written by a salesman, Catherine Roy, the book will be a common mistake in marketing than to do with infectious diseases; the key to finding the right question: a social media marketing guide, written by Darren Belfort and Juliet Schaber, links social media marketing to dating, and the link between oral health and sexual life is discussed by a Boston dentist, who launched a "healthy sex life starting with oral health".

5. Design is important

The visual features of E-books and industry white papers mean that you might consider inviting professionals to design them to make them look vivid and eye-catching. The best designed ebook, the right Landscape format (level), while industry white paper is often suitable for vertical format (vertical). Landscape design is actually better suited to reading on the screen and visually separating your ebook from the industry white paper or case study set. In either case, use a large number of real-world points of interest to adorn your document; illustrations, headings, black-bottomed text boxes, small tidbits, small pictures, etc., scatter potentially very dense text and make it easy to navigate. In addition, use a lot of blank space, so that your content becomes more vivid, rather than densely packed all the way down, like the big city filled with cars road.

Many people find it easiest to design their ebook using demo software tools such as Keynote or PowerPoint. In order to find affordable pictures, you can seek help with 0 sales of network photo gallery, such as istockphoto.com.

6. Crazy Propaganda

You know what to do, don't you? The electronic book, as a downloadable content on your website, is highlighted, blogs on your blog site, described on Weibo sites, and described on other social networking sites;

Tip: When you're advertising your ebook to audiences or news media, analysts, and bloggers, send them a download link instead of a PDF file, so you can track the number of downloads.

This article by the rich wholesale http://www.zfxiangyan.com/First, reproduced please keep the source!