Copy only product will succeed? Every guest structure adjustment is old and helpless

Every customer after a year of layoffs and category reduction, inventory clearance, seems to start thinking clearly, embarked on a benign cycle of development of the road. In particular, the recent years have reaffirmed that profits will be realized in 2013 (originally 2012) And the hope of restarting the IPO, April 7 evening and slightly low-key start with Li Ning 19 yuan clearance activities, through the aged himself and the recalled Kibaki-Xu Xiaohui on Weibo on micro-bo hunger marketing detonated media attention! Then in the ordinary buyers after looting, as loyal to Li Ning, whenever, and the media have to lament the decline of Li Ning's road, sigh unceasingly.

I have also done a small survey on personal micro-letters, 90% of friends think "every customer earned, Li Ning Loss" (sample size of 400 people). It is obvious that the promotion of every customer has gained the advantage, and Li Ning ate a great loss!

This case is to be used to elicit the idea of the organizational structure adjustment of the rear, in fact many people commented that the business adjustment and http://www.aliyun.com/zixun/aggregation/36774.html "> Future trend of the development of electricity business, In particular, the mobile phone business and international business are mentioned. In my opinion, the adjustment of the organizational structure of the guest is a reflection on the management mode, which is a reflection of the profound reflection on the many years or wrong. Of course, it is also due to the great experience of aging itself, as well as the LEI and Jinshan management style of his profound impact.

Every guest in these years of development, aging more energy in marketing is known for market operation and capital operation, and constantly make every customer from one scale to another scale, he is not in the brand, he is doing retail, in doing the platform. This is the acquisition of excellence by the Amazon after the unwilling, or complex. In this context, organizations are serving this sector, so when every customer through the shirt to do 400 million scale, on the one hand is the rapid expansion of the category to seek a larger scale, on the one hand, in the lack of personnel reserves and senior executives have no more platform operations accumulated experience, with the so-called innovative spirit and resources to maximize the online operation of the Platform V, The results of the operation naturally self-evident, V did not get the expected development, was the day of the cat even in 12 just on the line of Beijing east far behind.

Platform, not only to maximize resources, but also need and brand, business operators different ideas and organizational structure to match, and this aspect, obviously including aging, all the guests are not equipped with, or in every guest's own brand system can not complete the great cause and dream.

is the adjustment of organization structure can continue this dream, realize this platform complex? Obviously also is not, every guest in these several years of development course, adjust the organization structure of many times, also lead to countless VP level executives leave. This does not seem to be an organizational problem, so it goes back to the business model.

Speaking of the business model of the company, there is no outside of the private brand of customers and Jingdong as Amazon's mining sales model, plus has been not favored by the only product will be represented by the outlet (Flash) mode, but unfortunately the only product will not only listed, but also in the market more than a year after the rise of the market soared to gain profits, Market capitalisation is also listed on the Dangdang nearly 10 times times! This touched the hearts of countless people, including every guest's old, so staged a text in the beginning of the scene, may have sacrificed Li Ning, but may be the achievement of the dream of every customer flash platform, again to gain the favor of capital, or refinancing or successful IPO.

This is a reflection of the business model, can also be a new turning point in the road of innovation, business model changes will inevitably bring about the transformation of management mode.

On the one hand, the transformation of the business model led to organizational restructuring, on the other hand, is the existing staff to adapt to the upcoming business model of the change and the future needs to face the customer multi-channel, platform, rapid inventory adjustment, fast-paced operation management, more brand manufacturers and distributors dealer management challenges?

Besides, how can you optimize these unsuitable people? It can no longer be done through simple, crude layoffs, but only through organizational adjustment of such management tools. In this way, this time, the determination of every guest is very big, is also regarded as the next bigger bet, but this time the wager is not a complete innovation, but a successful forerunner in the way, before the stones is a person, almost drowned himself!

With the continuous maturation of the electric business, the diversified development and integration of the electric quotient, the industry is now rethinking the management more and more, which is a reflection on Chinese management, American style management and Japanese style management for all enterprises in China. Eventually, it will find a way to adapt to the rapid development of Chinese enterprises.

Of course, from these adjustments and changes, we can foresee that the original customers to Jinshan department and the Department of Excellence as a management concept with this business model and management mode adjustment will appear big changes. This change is first reflected in the organizational structure of the adjustment, but this is only to the Division and Platform for the two core organizations, operations Center (logistics distribution) and Production center (docking OEM/ODM factory) of the organizational structure can match the Flash purchase platform of its own brand innovation model, but also pending market testing! The second is the attendant optimization and business reengineering, which may be the last chance for everyone to survive!