Correct handling of negative information in network PR marketing

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For any company or enterprise, because of their own imperfections, coupled with the public's personal starting point is different, there are some competitors malicious attack. In the network marketing this market has a very essential question: the negative news information. What should we do when there is a negative news message? In the guardian of the network marketing actual Exchange group just talked about this problem, after the intense discussion, plus their own experience so write this article, expect everyone's PR marketing to do better.

For a long period of time, the company's negative information is mainly a competitor's attack or some "victim" of the slot. However, most enterprises do not pay attention to this information, directly make their own company faced with the threat of trust, for a small area may soon be a pen, for a wide range of if can not do the right treatment, then the consequences really unimaginable, then the enterprise has negative information how to do? In particular, the transmission of fast network negative information, how should we deal with? The following is a guardian of the introduction.

One: Integrity management, do their own.

Business is to provide services, because of technology, services and other reasons, our products or services can not be recognized by all. And some people are more dissatisfied with our service, the negative information should be how to do it. As an operator, first of all to clear whether this negative information is true, if it is true, there will be a lot of work to do later, improve their most important. To improve the overall level of the enterprise is the most important. If the negative information is false, then it becomes very important to do the right response (some real negative information, which is not wanted to see, so it needs to be properly addressed)

Second: The deletion of posts is believed to be the first choice.

There is a negative information on the network, the first thing that people think of is probably the deletion of the post, how to delete this article. There are generally three kinds of methods used. First, directly to the webmaster to delete, most of the cases will be deleted by the administrator (if the impact of bad, may be through legal means, or even the site to apologize and compensation); The second is to pay for the deletion, some of the site management needs to be paid to delete; There may be more to be done in this regard.

Third: Network optimization personnel specific way: Squeeze method.

Most of the negative information is only small area, the impact is not very large, so we use the extrusion method. For example, a site in a negative message, we will be published in a website 10 eight positive information, in the relevant industry Web site published 350, or even Belba positive information, directly to the negative information pressure to the search engine three pages, or even some friends released more, suppressed to hundreds. Do not doubt the ability of the external push personnel, believe that the medical friend deep feeling, the outside push staff an hour to publish hundreds of information to calculate the speed is slow.

Four: The use of search engines for related processing.

What if there's a negative message? The above three methods are the best way to do it, but the time to do so is not instantaneous. So what else do you need to do? The Guardian tells everybody to have two kinds of methods, first is the direct complaint snapshot, this is believed to have many friends to try. Another way is to use different IP to put their own relevant positive information to point up.

Five: The use of authoritative website statement.

Most of the negative information can be solved quickly through the above methods, but the network information transmission is fast. In particular, large area of negative information or through the negative information forwarded by celebrities, this kind of information must do the clean-up work: for example, to clarify the facts. As a business, you can directly through legal means to send information to the site to delete posts, to make an apology statement (it is not another marketing). Can also be published on the official website platform to clarify the facts, although it is negative, but can achieve better marketing results. Of course, the premise is that negative information is false.

Network Marketing is a double-edged sword, so bad hurt himself. For enterprises, we must pay attention to their own brand and Word-of-mouth. found that their own enterprises have negative information must be the first time to make the right response measures to improve their products and services, and constantly improve their own enterprise value, improve their reputation and reputation of the company. For negative information must be treated correctly, do not blindly deal with the confrontation: such as the knowledge of competitors, and then maliciously discredit competitors. Any enterprise consummates itself, completes own product and the service, lets the brand and the word of Mouth unlimited transmission is the most important.

This article Guardian Kun writes, originates from http://yuankun0105.com/post/155.html. Exchange qq:1029079293. Communicate together, progress together!