Crazy man: An analysis of the current situation of net marketing of studio (next)

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Last written "Analysis of the network marketing status of Studio" published in Admin5 after incredibly recommended as the essence of the Guide article, no matter how the essence of gold, always others to the mad man a certain, a little satisfied with the ego of crazy male brother's vanity. Driven by this vanity, I was motivated to write this article. Remember high school also because of vanity and very serious writing compositions, each composition class teacher will read my composition on the podium, and then a girl I love will be a full wave, now think although think naïve, but still feel wonderful. About the studio Network Marketing things on the article said a lot, mainly said is the line of things, but the line of performance needs offline support to achieve, this article we will discuss the issue of offline, for the realization of the studio Network marketing revenue to provide a strong backing.

The establishment of Network marketing department is unreasonable and the responsibility is not clear

If the studio to do network marketing, you need to set up a network marketing department. Network marketing departments generally need to include programmers, web art, network Promotion (SEO), network Editor (copy) and network access to the single (customer service), their scope of work must be clear, only clear job responsibilities, in order to achieve efficient work.

The programmer is mainly responsible for the development of website program and the maintenance of website function. If you find a page of a site problems, you can give to programmers to deal with, if you want to add new features for the site, you can also give the case to programmers, programmers to complete. Programmers are not artists, the work of making pictures should not be handled by programmers. Many of the company's leaders think that programmers understand computers, so the computer out of the problem also find programmers, this is very bad, programmers are not network management.

The work of Web page art is to design the visual effect of the webpage according to the requirement, then make static page. If necessary, the artist also needs to undertake other design tasks, such as design posters, design cards and so on.

Network Promotion (SEO). That year in the photo studio work, do is the network promotion, but I feel very depressed. Depressed place is, I am responsible for the promotion of various platforms, but also to write soft text. As we all know, writing articles is very time-consuming and energy, it is easy to fatigue. In my opinion, the network promotion work should be responsible for a variety of platform promotion, SEO optimization, search engine bidding management, but the soft text should have a special copywriter to write, network promotion is responsible for writing out the things published, so as to more efficient.

Network Editor (copy) is responsible for the writing of the website text, advertising copy, soft writing, network editing must be written by the people with strong character to bear. High-quality copy can effectively shape the company's image, improve sales, vice versa may have negative impact, so the copywriter must pass, this is very important.

Network receptionist. Studio network to receive a single person needs to have a certain network knowledge, sales knowledge, typing speed to fast, especially the consultation volume of the photo studio, but also need a high-speed typing network of personnel. If you can't respond to guest questions in a timely manner, guests will feel left out, which is very detrimental to sales. Because the network to receive a single personnel on product parameters, product price is very clear, general photo Studio customer service staff can also be a part-time person to receive a single.

Regarding the work position and the duty question, I thought still is the foreign enterprise to do is better, they put each post to do the concrete work to the specific task to stipulate clearly, the staff not only is quick, but also can improve the work efficiency to a large extent. In view of the domestic enterprises, many of the company's job responsibilities are not clear, is simply a handyman, which to a certain extent, seriously affecting the efficiency.

Lack of offline interaction

Online again lively, no line of strong support, Studio Network marketing is also difficult to carry out. A lot of photo studio set up the network Marketing department, the entity store employees feel that the network robbed their business, the heart showed an dissatisfaction. In this dissatisfied mood, it will naturally show a kind of do not cooperate with network marketing behavior.

All staff support Network marketing, but also need to actively carry out online interactive activities, and further improve Word-of-mouth, to promote sales. For example, a net friend meeting, and then in the meeting to do some lottery, give netizens a little sweetness. A little sweetness is likely to be rewarded in several times. There are advertising industry bulls say, try to make others think your company is like trying to make others think your company's products good service better and more effective. In short, offline activities are a variety of, this requires a photo studio planners to dig, open up, to make their own characteristics.

Leadership lacks in-depth knowledge of online marketing

Now the photo studio leaders are very attached importance to network marketing, but light attention is not enough, must recognize the essence of network marketing, as well as network marketing inputs and returns and so on. A lot of photo studio boss Naïve think, as long as the network marketing can quickly make money, discriminating! Network marketing is not so simple, network marketing just for the studio to provide a business expansion platform, does not mean that network marketing can be very easy to make money. Of course, compared with the traditional marketing methods, network marketing has its own advantages, we all know that in the downtown rented a physical store to about 100,000 to hundreds of thousands of, and this money can be fully formed a sound network marketing team.

Once in the studio to do the network promotion, I see every month to Baidu to do the ranking will spend three to 5,000 yuan, I am very distressed, the last one boss said to me, despite the flower, we do an outreach, light venue fees are tens of thousands of! The network investment is far from the entity store investment much, but the studio boss is distressed. One side said that the emphasis on network marketing, while reluctant to invest, return what? Network Marketing does not have to do is not to bring returns, to do it, you must invest, only on the road, to see the advantages of network marketing.

The Black donkey asked me to come out to do Photo Studio Network Marketing Consultant I still hesitate to think that the studio will not have so many problems let us solve, what is our value? Asahi Days Network consultant set up this year, we contacted dozens of of small and medium-sized photo studio (Wedding photography studio), more and more problems presented in front of. These days the body state is not very good, thinking a little confused, write out things are not very smooth, but the problem is the current studio network Marketing major problems, I hope that the photo studio attention. Crazy Man's network communication group number is 23292077, welcome network Marketing People come to exchange and discuss the road of network marketing. This article Yu Xutian network consultant Mad Man original, if need to reprint please indicate the author and source. This article links http://www.fengnan.org/post-480.html