Creative culture Marketing think of the internet blockbuster

"Our Beijing News" recently, Mu-si bedding in Beijing star-American International Film City, join hands with international director Zhang, art film Queen Li Xin, famous actress Shen Teng as well as network Reds, 's, launched the first New Year's big film "Bed Relationship", which is following the domestic sleep Music tour after another cultural marketing innovation move.

Yao Jiqing president, said in an interview, as a leading brand in the field of bedding, bed and sleep focus on and research, is Muth since its inception that is committed to the cause. From the 2008 's sleep journey to today's bed culture, this is in fact a continuous relationship. All along, Mu-si focused on the cross-border cooperation with culture and entertainment, Yao Jiqing that the core of "bed relationship" is "one Bed and One World". At home, people in the bedroom, in bed time is the longest, the film through the "bed" such a carrier to interpret the family world of http://www.aliyun.com/zixun/aggregation/39490.html "> Gender relations, Marriage concepts , through the family this small environment reflects the social hundred state. The film has been brewing since the beginning of this year, it originated in the Muth of the bed of fuzzy thinking, until the encounter with the International director Zhang, this thinking into a clear reality, the final brilliant presentation for today's large "bed relationship", in fact, filming the film itself has opened a new channel for the Healthy Sleep culture promotion.

Talking about why Scarlett chose to publish the movie on the Internet for free, Yao Jiqing said that with the advent of the era of fragmentation, consumers ' media contacts have changed dramatically, and the network has become the most important and direct media channel. Free release through the network, to far more than the hospital line has more influence and diffusion force. Brand watchers say the Muth is shifting from improving sleep systems to sleeping environments. From this film is currently sought after and feedback, can be called the cultural marketing field of another milestone masterpiece.