Creative decision Marketing Effect

If the past tourism marketing is selling resources, now the competition is to sell ideas. In the vast Internet page group, how to attract the target audience's eyes, creativity is essential, good ideas can attract the attention of the target users, no good ideas, even if the tourism publicity page did a good job, can only become a network of ocean in an island. The author through to a large number of tourism destinations Network Marketing case study found that some of the wonderful ideas are network marketing highlights.

First of all, do network marketing, it is important to find suitable for the network language of creativity, Yunnan Yiliang Jiuxiang as an example, in the network to promote the face of such a difficult problem, Jiuxiang has its own characteristics, but according to what tourism characteristics of the most suitable for network communication?

From the network marketing point of view, "Cave" is not a popular tourist keyword. How to stand out in many scenic spots? In Jiuxiang's ideas, starting from the humanities, based on a unique local activity "mysterious Sharag-yi Girls Adult ritual exploration activities", although only a minority of adult ritual activities, but because of "Yi, girls, adult gift" and other network keywords, using the user's Curiosity psychology, attracted a large number of netizens eyes, Not only to attract eyeballs, popularize knowledge, but not in the hype and vulgar.

Attracting attention is only the first step, followed by Jiuxiang continuously launched the "Township of 99, Youth Sonata" 360 degrees to see Jiuxiang activities, "magical Jiuxiang" Jiuxiang photography exhibition activities, "The Eternal Youth Memory", "Those years we have seen the film activities", "wake-up trip" Jiuxiang Tourism Line network promotional activities, Through a series of activities to deepen the image of the tourist destination, from attracting eyeballs gradually to the depth of marketing of the height.

Attract netizens to pay attention to, but also let netizens contribute wisdom, form word-of-mouth spread effect. Compared with the traditional media, the interaction of the network is particularly strong, such as BBS, comments, selection, voting and other ways, and the different levels of netizens, often in the private hidden many unknown master. How to let netizens willingly contribute wisdom, form word-of-mouth communication, these need good creative planning. For example, the Phoenix City of the Network Marketing planning program to attach importance to this, organized the "exchange of youth" travel token network exchange activities, to mobilize the enthusiasm of netizens, users through the upload and Phoenix-related photos, movie screenshots, videos, PS pictures, etc., participate in activities. Works will be 360-degree scrolling picture wall form, to upload time for the axis of the rolling display, display Phoenix 24-hour uninterrupted style. After the event, each time period upload pictures of netizens, will get the corresponding time period lottery opportunities.

Taimu Scenic Area in the marketing planning, also pay attention to the participation of netizens, the overall activity set as "evaluation, say, guess, competition" 4 main links, from the public selected "beauty", Celebrities said "beautiful", participants guess "wonders" to the Netizen to participate in the "competition" 4 stages of activities, At the same time, strengthen the Taimu tourism scenic spot to Fujian and the neighboring mature tourist city brand influence, the further influence takes Shanghai and Guangzhou as the main source market of the long, the Pearl River Delta to the Taimu tourism brand cognition.

At the same time, according to the different target groups, meticulous classification, precision marketing, has become a creative marketing features. For example, the West Xia Kou Scenic Area, for 3 points scenic features, to develop different marketing programs and ideas. One for the family tour, parent-child tour of the target group, planning the "We are a family (I and small animals)" Online recognition of small animals activities, in combination with the topic of conservation of ecology, through online recognition of small animal activities to increase the brand exposure of the Condor Wildlife Park, to promote the increase of passenger flow during the age of the hot and light; depending on the unique geographical location of the hills, Using its "Chinese Cape of Hope" reputation, planning to hand into the hills, no end, hundreds of couples to enjoy the first ray of dawn activity, the main attraction of the 18-35-year-old consumer population, through the Internet, "flying Seagulls, flying dream" activities to increase the sea donkey island "Mountain Island" brand reputation, so that the sea Donkey Island "Fairy" Features.

Phoenix ancient city according to the characteristics of female tourists, the main "Meet the Phoenix 12 constellation in Phoenix" theme activities, through the "Meet Phoenix" and so you like thousands of years, "meet Phoenix • The most beautiful 24 hours" and other theme activities, line under the overall linkage to the Phoenix tourism map for the big background, in Phoenix 12 Constellation Micro-film, Select each constellation's representative tourist attraction or tourist product as the constellation icon. The constellation icon and tourism map specific spots to do fixed-point marking. Constellation icon Floating Flashing, users click on a constellation icon, into the constellation corresponding to the micro-film play page, the idea of female tourists have a great appeal.

Finally, rooted culture, deep excavation of marketing ideas. 2010 years ago, Lingshan put forward the "Wuxi Lingshan-Tathagata" as a whole brand image slogan, however, it is clearly recognized that the concept of brand and the connotation behind the brand are difficult to be accepted by consumers at all levels, and even the risk of being distorted and understood. Therefore, it is urgent to find a "brand translation", this "brand translation" not only to understand the mountain, but also to understand the tourists, know how to "mountain words translated to visitors listen." So in the network marketing creativity, Lingshan launched a series including "There is a trip called Lingshan" and "Mountain Heart Journey" and a series of services in the "Tathagata Wish" products, the use of the huge base of netizens, to do a good job of "brand translation". Along with the follow-up of Lingshan tourism planning scheme, including the "Heart of Travel Travel Strategy Contest", "Lingshan Micro Quotations", "Miss World into Lingshan", "Jiangnan water in the Potala" and so on, the publicity effect is significant.