Creative Marketing Network Marketing another blue sea

Recently, it is fortunate to personally contact with the traditional Chinese handicrafts-jade carving technology, jade carving art production to sales have a specific understanding, in admiration of jade carving master craftsmanship, let me in the art industry http://www.aliyun.com/zixun/ Aggregation/10998.html "> Creative Marketing has a more profound understanding.

An overview of Jade

Chinese Jade has enjoyed a high reputation in the folk and even the world since ancient times. Jade is one of the more noble ores. The ancient Chinese thought that Jade was the embodiment of honor and happiness, the symbol of fortitude and mercy. Some foreign scholars also take Jade as China's "national stone". First of all, the appearance of Jade beautiful, rich color. Ancient books "said the article" records, the so-called Jade, is "The beauty of stone". Secondly, the ancient people superstitious, that Jade has the role of preventing evil spirits. Third, the Jade's toughness is strong, can withstand the hammer blows, this characteristic even the diamond also cannot compare with it.

Jade has five morals: benevolence, righteousness, wisdom, Yong, Jie.

There are obvious differences between the beauty of jade and diamond and color gem, the beauty of diamond lies in its hard, clear and bright, the beauty of color gem lies in its gorgeous variety, and the beauty of Jade lies in its exquisite, moist, reserved elegance.

Characteristics of traditional jade industry

Recently, the fortunate came to the township of Chinese jade-Guangdong Sihui, to understand the entire production process of jade handicrafts. China's traditional jade industry, from a piece of raw stone to the entire handicraft line, which contains the author of the ownership of the creative.

Tell me about the whole process of jade:

1. Open the stone. The original stone of jade and we see the ordinary stone no difference, how to know a stone is not jade, need to open stone this process. Therefore, the newspaper, the internet spread a lot about the "bet stone" story, is the original stone gambling, see the risk of how big;

2. View the stone. When the Jade is finished, it needs to observe its color and texture. Some carving master can be based on the color and texture of jade to conceive the product to be carved. Generally speaking, the idea here is doomed to the value of the whole handicraft;

3, drawing. Carving Master can according to their own ideas, will be painted on the jade above, and then carving, according to the texture of carving;

4. Coarse carving. The initial stage of the entire handicraft molding. This stage down the handicraft, basically already can carry on sale. Because in the jade industry has an unwritten rules, carving to do the rough carving, the rest of the fine carving, grinding can be processed according to the customer's taste.

5, carved, polished. We see in the mall some of the crafts, are after another step of the fine carving, finish carving, the entire value of the product will increase exponentially.

A piece of jade, according to your creativity is different, the value is different. In our traditional concept, Jade is generally used to make Guanyin, Buddha, and so on, but some large jade carving, inside the creative, have to let people sigh. We visited more than 20 jade carving shop, some because the idea of the value of the whole piece of Jade added several times, dozens of times times, but also because the idea is too bad, resulting in jade carving piled up there all the year round sell not go out. Therefore, the combination of jade, especially the traditional handicraft industry, creative marketing, is its marketing key.

Creative Marketing

About Jade Market understanding, let me feel quite deep. In today's growing competition in all walks of life, how to break free from the warlords, the key is to rely on creativity. Creative marketing, not only used in our traditional jade industry, but also should be integrated into every industry we live in.

The author has been concerned about network marketing. From e-mail marketing to viral marketing, from forum marketing to blog marketing, so far the most popular search engine marketing, which actually contains a word-creative marketing.