Creative Marketing: Two bottles of orange juice with passports

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Yesterday, I went to the supermarket with my girlfriend and bought a lot of things in the middle. Originally did not intend to buy a drink, go to the checkout place, suddenly saw two bottles of orange juice was tied together, more interesting is, they also hung a passport, and I just directed it this passport, and then I bought it! This morning deliberately looked at the contents of the passport, only to find that this is a creative marketing, and now I read to you:

Activating snapshots requires logging on to the active Web site

Open the passport, first of all, let you scan the two-dimensional code, I tried to scan, is an active page. I looked at it and it didn't appeal. Then, he let the "passport" after the need to log into the active site activation, I think this place did not write the site, this is a failure! Let me find a half-day, on the last page has a Web site, do not know whether the activity URL!

Passport offers travel discounts

Open the second page to see the time, just understand the function of this passport is to allow you to travel, in some of the designated classics to enjoy discounts! This also shows the discount for each classic. It's really convenient to watch!

Activity end page with activity rules and precautions

This page is designed with an active flow, scanning two-dimensional code >>> need to be in Weibo blueprint >>> winning points >>> participating in the lottery >>> winning free travel >>> Ultimate Award Free Tour

The process seems to design also can, but this kind of passport-type activities, there is a disadvantage, interactivity is too bad, did not see the relevant micro-blog, finish the micro-blog, do not know who to go.

Interpretation：

What do you know from the Passport creative marketing?

1. Business to cooperate with each other

Those who sell orange juice and travel are obviously not a company, but they agree. This is to borrow each other's resources, both sides are mutually beneficial! So, any enterprise can find some business cooperation, mutual benefit, but, do not find competitors, to find no conflict of interest!

2. One idea can change sales

The same price, one with a passport, a nothing! I'd rather choose that one with a passport, people have curiosity! And all have the mentality of petty advantage, even if that thing he is not worth money!

3. Borrowing Power Sales

This "Passport" is a travel company, it is obvious that if there are tourists to travel, use this "passport", then the travel company will also have the benefit! Because travel companies are generally in cooperation with the attractions around! It can be a three-party win a creative!

End：

The method is fixed and the person is alive. Read some creative marketing methods, you can analogy, think about whether you can use these methods! Look at other people's marketing methods, life everywhere are marketing. As long as you are good at discovering, you are sure to reap!

This article by Feng Dongyang original reprint please indicate from Feng Dongyang blog http://fdyseo.com personal micro-signal: 3704155148