Criminal Day Marketing: Electronic commerce station Basic SEO module Introduction

Nowadays, with the popularization of E-commerce website, Criminal day marketing for different brands of electric dealers summed up the common place, this article on the Basic E-commerce website SEO module To do a simple introduction and sharing.

I. E-commerce http://www.aliyun.com/zixun/aggregation/9327.html "> website features

The appearance of e-commerce website originates from each main body in the electronic commerce activity, according to certain interaction relation and interactive content form the relatively fixed business activity style, the main body of the economic activity revolves around enterprise, consumer (family) and government.

At present, the commonly used e-commerce websites are basically divided into three kinds of modes: business-to-business, Business-to-consumer and Consumer-to-consumer.

Criminal Day Marketing case is the most common E-commerce site for the business model, but regardless of which mode of e-commerce sites, have their modules on the common point.

Basic modules and characteristics of e-commerce website

In the criminal day marketing good at research and optimize E-commerce, after years of observation, E-commerce site mainly contains the following eight basic SEO modules:

1, Brand page

Brand page is for many brands of consumer e-commerce sites, in some well-known electric business features particularly obvious, such as: Dream Bazaar, in addition to its own brand, the product also has a brand with the source.

Features are:

1 keyword density is high, brand name repeatedly appears;

2 within the chain, the number of links within the site received more;

3 keyword competition is fierce, brand name words are often hotter;

4 The goal is many, the website often has many brand pages;

5 brand page link brand and Product system page.

2. Product List page

All Electronic Business Network has product List page, its characteristic is:

1 product page has more whole station links, especially the homepage link;

2 Product category page export more links;

3 Product category page update frequency faster;

4 Product Classification is one of the Web site link system.

3. Product page

1 The product page occupies the largest proportion within the website;

2 The product page is at the bottom of the whole website structure;

3 product page update frequency is lower than other pages;

4 The Product page Gets the least import link.

4, Promotional Activities page

1 The most likely to appear SEO problems, if the consciousness is not in place, the most easily made the whole picture;

2) usually appear in single page form, short life cycle;

3 In most cases, only rely on the home page to get the recommended link;

4 The most advertising language, the least amount of plain text.

5, Trial/Gift page

1 The material content of the promotion page is less;

2 Promotional Gifts related to the key words are relatively hot;

3 The most attractive promotional pages are offline gifts.

6, Site Search

From the site search function, you can understand the maturity of the electrical business site, the more mature, user experience stronger site, in the search function of the more detailed development:

1 from the point of view of SEO, site search page and tag tag page role similar to, single from the function, can be classified as a class;

2 You can quickly create a login page for any keyword by adding a search category and using the search function.

7, Tag tag

Only a small number of mature electrical business site has the tag design framework:

1 Strong tag Tag cloud, can help a high concentration of hot topics;

2 Label page can be considered as a search page, through the article tag tag definition and series, can expand more keywords highly intensive article List page, form and search results page similar.

8. FAQ Knowledge/Information

The Knowledge column and the information channel belong to the electronic commerce station information quantity one kind of substitute, its intention is:

1 attract the information type search user, the conversion rate is low but the search base is big;

2 FAQ can solve the problem of slow speed of website update;

3 FAQ pages, such as the full combination of product pages, can improve the density of keywords, and can help recommend more products for the product page to add more links.

To sum up, the above eight basic modules are the electrical business site operation can fully play the necessary conditions. In the later topic, the Criminal day marketing will be detailed about each module to play the significance, the value, and the optimization way.

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