Cross-border short rental platform "live hundred" by Lenovo star million dollar a round

with love-day rent homology

Last year love the demise of the Japanese rent, so once the short-term leasing business suddenly turned quiet. It was not until two months ago that the market seemed to be picking up again as piglet short rents and passers-by announced a new round of financing. Recently, another short-term start-up, with the same origins as love-day rents, has also announced the Million dollar a round from Lenovo star.

As we introduced before, the house is a focus on the Chinese outbound travel short-term rental platform, its predecessor is the "European Airbnb," said the wimdu of the Asian office, and love to rent the same European Shanzhai King Samwer Brothers Industry. October 12, living hundreds from Windu Peel, inherited wimdu in the Asia-Pacific region Thousands of sets of listings, as an independent company to start a business.

Different from the pure platform model of WIMDU and Airbnb (I understand the platform model: Build a market, provide infrastructure and operating rules, at one end of the commodity light operation, relying mainly on market mechanisms to optimize themselves, can be regarded as a "supplier + platform" model, in the commodity end of the intervention more in-depth. On a personal point of view, I think there are two main points that can be sorted out in the hundreds mode:

1, focus on "Chinese" and "outbound travel" two clues to do short rental market segments. The identity attribute of "Chinese" involves language, culture, living habits and other elements, "outbound travel" The purpose of the attribute involves trust, travel purposes (travel, travel, study tours, etc.), play experience (around the distribution of attractions, traffic convenience, etc.) and other elements. Live hundreds abandon the business logic of the common platform, and emphasize the product experience and operation ability related to the above factors.

2, in the focus on the basis of selected listings, control offline experience. The concept of platform model is to let the market naturally filter out high-quality goods and quality suppliers, but in the hundreds of models, living in hundreds of itself to a large extent as a commodity supplier role. The domestic short rental market is a big problem is offline experience is not controllable, so passers-by to the heavy assets, service, strong control of the path of the house. And the feeling of living hundreds to me, at least in the way of thinking and passers-by have a lot in common (of course, than the passers-by "light" much).

"China outbound tourists" is a clear appeal of the group, living hundreds of people on the one hand to the landlord's Mandarin ability, the reception of mainland visitors success rate, housing quality, transportation and other conditions, the initial screening of high-quality listings. On the other hand, in some scenarios, you can also customize the team to find and create a specific experience for the user housing. Accurate customer group to provide targeted solutions, the result is excellent user reputation, Lenovo star responsible for the investment, the media confirmed this evaluation.

So, a simple description of the hundreds of the logic can be: 1, the first focus on customer groups, 2, focus on customer focus on the basis of resources, 3, relying on resource focus to create a specialized experience, 4, finally, the experience into a good reputation and stickiness, become a sustainable business.

At present, the house has covered Hong Kong and Taiwan, the United States, Britain, Australia, Thailand, Singapore and other regions, the provision of urban apartments, vacation villas, local accommodation, travel, such as custom accommodations four categories of thousands of sets of listings. House CEO Zhang Hende has been in my family to love my group senior executives, team members from the well-known international short rental platform and internet companies. This round of financing is said to be mainly used to optimize service systems, improve user experience, expand talent and forge brands.