Cultivate a good reputation for the network marketing Circle

2009, on the network of public relations and Word-of-mouth marketing of the topic suddenly a lot less, it seems that no longer "ban Wang Lao Ji" so that the marketing people relish the classic. However, I think there are two network communication cases, although there is no "ban Wang Lao Ji" Nuclear effect, but also occupy the mainstream of the main portal of the headlines, planning skills is also commendable.

About Word-of-mouth Marketing, I have always felt is a long, step-by-step process. Before Word-of-mouth marketing, the first thing to do is a good user experience. In my personal sense, now the network of Word-of-mouth marketing mixed, I do not know who to listen to the good.

In the Jin business culture, there is a business principle, that is "righteousness, Faith, profit". This kind of character, personality level of business, is in the dissemination of a good reputation. Why do Shanxi's exchange-ticket remittance pass through the world? Some people may say: Jin Shang's reputation is good, reputation outside. In fact, the reason why so many people in Shanxi open the exchange of silver, because they provide good service, quality of service is guaranteed. Fame is nothing but what the layman sees on the surface. Therefore, to do word-of-mouth marketing, must have good products, good service!

As a network marketer, we have to do our job and gain wealth through the Internet. We should also for the development of the network to do a good job for our network marketing of this circle to cultivate a better reputation.

Word of mouth marketing has many and traditional marketing different things, I say bad, in short, I think there is a big difference. Word-of-mouth Marketing attaches great importance to the user's feelings, and everyone's feelings are not exactly the same. So in the network Word-of-mouth marketing, we should find the target customers, mining the deep needs of customers, 1.1 points to cultivate his goodwill to us, only and users have resonance, it is possible to let people give you a word of mouth spread. In our marketing process, just like our customers are different, accept the word of mouth again spread people, also vary. So, we have to use a variety of platforms. Radish and Chinese cabbage, love radish we send radish, love cabbage we send cabbage. Blogs, forums, can be on top.

Secondly, I think for this kind of word-of-mouth transmission, we should keep monitoring, to the direction of the dissemination of sufficient anticipation, to guide its development in a beneficial direction.

Impatient to eat hot tofu, cut the Word-of-mouth marketing into a "Word-of-mouth pyramid scheme."

Many companies carrying out "suicide marketing" are constantly manufacturing word-of-mouth on the internet. For these, I can only say that their marketing skills used very well, but it belongs to all of us word-of-mouth marketing to do bad. The user is not an idiot, once created foam is worn out, not afraid of your intestines are regret green. I don't know where I've heard a "social marketing" word, which is the new marketing model that comes after Word-of-mouth marketing is poor. I do not understand, or feel that these few words forget the essence of Word-of-mouth marketing. In essence, love is called What. Therefore, I think word-of-mouth marketing can not artificially create praise of the voice, we should accurately guide the sound, so that the public welfare; so afraid to do bad word-of-mouth?

Network communication is the idea of the king, content for the king, advertising, PR manuscript, soft, content can be very praise to customers, as long as the money, the media (including soft text layout) can be published. Network, especially the Forum on the different, click the right of choice in the Netizen, recommended the right to choose in moderators and editors. Whether a post can fire, not by money to hit out. Therefore, must choose the net friend most attention interest point.

Since it is marketing, the inevitable implantation of manufacturers advertising, if a little vendor and advertising traces are not, can be called Sister Furong such network reds, but can not be called as a marketing case.

"Hyun-poor?" Real shot a monthly salary of 800 yuan migrant children school female teachers, revealing good star brand and products two times, no traces of the explanation selling point. "Two tables together is the teacher's desk, Yao said recently the school has received a group of good star contributions to the point of reading machine, she has seen on TV ads, think put on paper textbooks, you can realize the point where to read very magical." The picture gives her careful study while the children are sleeping on the table at noon. ”

Overall, two forum posts have been implanted with product information and have gained a wide range of influence. The only difference is, "Hyun-poor?" The actual shot of 800 yuan migrant workers children school female teachers, is based on a real story, belong to the genre of record, go moving route. And "Breaking Nanjing Massacre museum using Japanese air-conditioning," the use of users do not know the truth (also difficult to understand the truth) of the gap, clever use of the Netizen's anti-Japanese, patriotic feelings, but also faced with the Nanjing Massacre Memorial Hall through the law of the risk of prosecution, I think should be used cautiously