Customer conversion rate in search engine marketing

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A few days ago in point Stone Forum several friends mentioned, SEO work is over, what else can do? Yes, this is really a difficult problem, ranking up, the flow is high, what else can do?

To mention this problem, we should use behavioral learning to roughly separate the two stages of search engine marketing. The first stage is described by a word "primer". Deep wine is also afraid of Deep alley, to learn to sell melons Wang, to attract customers, used in search engine marketing, is to use search engine optimization or paid marketing, etc., will users to your station, let him browse. This process does not have to be redundant, I believe that if you are familiar with the several ways mentioned earlier can do, the focus of this article is the next phase.

The next stage is also described in a word, called "point", in other words, how to convert the viewer to a real and effective customer, this stage is personally considered very important, we define it as "customer conversion rate." It is defined as: visitors to the site through a variety of performance, access to the visitors trust and recognition, and eventually meet the site's initial goals or the implementation of scheduled actions. Which it will involve: the viewer in the site of various behavior, perspective behavior research its psychological activities. Of course, different types of station purposes are not the same. For example: A community site, should attract users to register as a prerequisite, a product site, should be how to let customers to buy their products for the goal.

So how to improve the customer conversion rate? Chinese have always had an old saying: "Do not want to give people", in other words, first put you into a browser's identity to see their own site:
    * Whether the rapid opening of this page?
    * page is my favorite?
    * Did I quickly find what I needed most?
    * confidence level?
    * RELATED LINKS? Is there something I want to know but I don't remember?
    * If you are buying a product site, is there a real and reliable payment channel? How to guarantee the quality of products?
    * Does this site look like the amount of traffic and content is real?
    * Is there any negative news on the search engine?
    * The arrangement of this site structure is not the best aspect I found what I wanted?
    Do you think it is a practical question to see here, reader? Do you feel the same as the user experience? Yes, point Shi Xiaopeng answer: Yes! Your judgment is correct, but the user experience is only a subset of the customer's conversion rate. Why? These only study the user's psychology and activity, did not give the user a deep impression ah, but what? Characteristics。 Express what you need the user's behavior with your characteristics, for example. Everyone will understand. One is Baidu, we all know to search MP3, will think of Baidu, one is that it provides services, the second factor in fact everyone knows: there is a problem? Baidu! This is the characteristic. Use the short words to deepen the impression, to know that the repetition or emphasis of things over time, we will slowly become accustomed to.
     Improve the user experience, the introduction of their own characteristics, and strive to transform the user's behavior into a habit of transformation, which is the search engine marketing to improve customer conversion rate of the secret.