Customer Relationship Management brand-Name Service

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Do brand marketing work not only need to penetrate the brand information into the promotion, to achieve the recognition of the target group, more importantly, to achieve a brand service, and this brand services the best foothold is to let your target customer groups are really touched. Not long ago I saw an article about customer service, the main backdrop is a result: "The cost of securing a new customer is 5 times times that of retaining an old customer, and an old customer contributes 16 times times as much as a new customer", a set of numbers that people need to think deep.

Take our decoration industry for example, the value of the old customer our industry can reflect the incisively and vividly, the first choice of our customers can be in his social circle or online communication circle played a great role, and the same words from their mouth than from our business designers or marketers speak out to be a lot stronger. And our customers most important than their own home decoration construction quality, the company is responsible for the special team to collect each site information every day, two days will be the site progress information and problems using SMS or micro-letter timely notification to the corresponding owners, and all the old customers concentrated in the Enterprise Micro-trust public accounts, Timely receive customer feedback and customer selective access to information. This is very easy to promote two or two belt with four or four with eight such joint-type old customer effect, and we need to do is to maintain a good first customer, really make him moved, this is the most important brand marketing foothold rather than sales.

Now more and more industries and enterprises began to pay attention to customer relationship maintenance and management, this point in the job search platform can be found that many large and medium-sized enterprises are in the recruitment of customer management-related positions of talent, enterprises if you want to never customers bring two times the benefits, The prerequisite is to establish a set of enterprise and the appropriate enterprise customer relationship maintenance Management system, this concept needs to truly penetrate into the enterprise's service consciousness, through the integration of the most comprehensive and perfect service concept and system, the service consciousness into the enterprise culture, Most enterprises do not do Oriental hotel this height, most of it is because only this system to stay in the corporate slogan, this high need for the enterprise staff in practice and cooperation to achieve, that is afraid of small to a message. And these all embody three important information:

(i) nurturing loyal customers helps build brands

In all industries there is a call "customer is God", but many companies do not put this concept to the extreme, so that our business is constantly facing new customers, which in itself requires a lot of effort. 90% of potential customers have a very strong emotional element in shaping their buying behavior. Our enterprises can use the current Internet to achieve the best brand services to spread, for example, our enterprises are used in the channel is QQ space, micro-letter platform and forum million huge netizens, then a forwarding can help the rapid growth of brand value.

(b) Let consumers talk about the experience of enterprise service

It is clear from the foregoing that the enterprise will be again a big space for publicity, marketing means and even advertising may be understood by customers as Wang Po puff, how to solve some problems so that customers really understand the value of our products or services, customers need to truly experience and service evaluation, our country's consumers have a characteristic that is to follow the bandwagon, Often like to refer to other people's feedback information and evaluation to determine their own choice, therefore, our enterprises, especially those engaged in the service industry needs to fully realize this, pay attention to collect the user's every point of feedback, timely answers to some questions and solutions, and strive to every point of service can be deeply rooted, Then pay attention to the collation of customer evaluation information, which is often an old customer to attract a new customer important key.

(c) The enterprise highly needs to rely on customer Word-of-mouth

A Web site is not the only window for customer service, for a market or network marketers need to pay attention to different media, local forums and other enterprises information, in our industry on the Home Improvement Forum will appear some of the complaints of certain enterprises, this information for the new and old customers psychological is a great blow, Our enterprises need to pay attention to these negative information, the first time to do is not how to find ways to erase these posts, but the first time to obtain complaints information, response problems, solve problems to communicate with customers ultimately solve the problem, so that customers stand up to express the satisfaction of the problem handling, This helps in the new and old customers to establish a good corporate reputation, to know an old enterprise industry reputation is a gold-plated brand.

In conclusion, any enterprise is to do customer service, a good customer relationship management and maintenance of enterprise development is of great importance, such a system can help such as our small and medium-sized enterprises in the cost of low-cost based on the acquisition of greater profits and higher brand reputation accumulation, in the final analysis needs to do three points: meticulous, Comprehensive and timely.

This article by: Hefei Decoration Company http://www.hfls.cn/zhuangxiuketang/Original editor (imzings& Luzhou amorous feelings 2013.3.13) reprint please indicate the source, thank you!

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