Customer Service 360 Discuss the idea of network marketing with you

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What is the purpose of Internet marketing for enterprises? Although this is every network marketing enterprises, institutions and individuals must face the problem. The answer may be diverse: selling products, promoting brands, attracting investment, making money online, nurturing loyal users, and so on. With the popularity of the Internet, most enterprises have begun to put the marketing network cloth to the Internet, but not every enterprise can be in the online mining to the desired value, and some sites only hundreds of people visit each day, but can get several effective customers or orders, and some sites thousands of people visit every day, but most of them just passing by, Promotion costs went up, but did not bring a few money to the main.

Network promotion is a topic that people are passionate about, and how to effectively use network marketing means to achieve marketing purposes is a very difficult thing, every day there are many people spend a lot of energy to promote, such as sending spam, buy window ads, plug-in/virus promotion, crazy to buy online ads, etc., but the effect is not very obvious, The end result of the commercial website Burning money is a bubble, the result that the enterprise website blindly promotes is not received the effect, to network marketing also can lose confidence.

Network Marketing is a simple way to promote the process of increasing the conversion rate of income and expenditure, the following introduction of several common skills

1, user-centric Web site architecture and visual navigation design

This is a commonplace topic, but it is not fully understood. In particular, corporate websites, quite a lot still stay in the "Company introduction, product display, online orders, contact us" This 10-year unchanged routine. User-centric is not a slogan, but through the user's perspective to examine how to first time the site to reflect the most important content, and through the characteristics of products or services to attract users to understand. A web site that does not cling to conventional ingenuity can often give users a sense of light. Try it?

2, as simple as possible conversion process

The user's transformation process mainly manifests in the browsing process, the purchase process, the registration process, the interactive process and so on. We must not test the patience of the user, but should try to make the user happy to do every step of the operation, and quickly get the results he wants. Simplifying the process is a malt that needs to be tested and figured out repeatedly

3, try some ways to promote, multi-channel marketing

We are more familiar with the promotion of such as Baidu bid, keyword optimization, soft text promotion, etc., the effect is relatively stable, but it is difficult to have a big breakthrough, this time if the introduction of a number of new promotional methods, may have unexpected effects, such as the recent popular group buy nets, the handle of the network, such as Bao network, even the domain name, website , software and other virtual goods can also buy, like a group of owners to do a good job in a group of Nets (www.etuan.com), commonly used webmaster tools, enterprise construction stations and marketing tools can participate in the group, the product to buy, to low price promotions, received not only sales, but also may bring more web traffic and brand benefits.

4, effective use of online customer service tools

Web site traffic increased, if not used well, conversion rate is too low, may lead to the work of the front is in vain, online customer service tool is a two-way communication tool. Users can actively communicate with the site customer service, site customer service can also be concerned about the user's access behavior, and actively issue invitations to talk to help users solve problems.

Data show that most of the visitors to the corporate web site are unable to engage in timely interaction and online communication, more than 98.5% of potential users will be lost. Just passively waiting for the caller and the door, the enterprise can only seize 1.5% of the visitors. Thus, online Customer service tool is an effective tool to improve network marketing conversion rate, customer service 360 online customer service system is a very practical and stable network marketing tools.

5, guide the old customers to introduce

The use of Network Marketing to guide old customers to introduce a referral than the traditional marketing methods also have advantages. Usually, for the sold customers, we can through the integration, discounts, gifts and other forms to promote the old customers again consumption, at the same time, for the old customers to introduce new customers, in addition to new customers can get more favorable prices, the old customers will get points or gifts and other forms of return.

Every person who carries on the network marketing, should realize the importance of the website conversion rate. There is no secret to upgrading the site's conversion rate, need is to stand on the user's point of view, many ways to promote, the intention to improve their network marketing ideas, optimize the network platform and processes, using online communication tools to pay attention to user experience, good at guiding users to participate in interaction, and actively maintain the relationship with potential customers, The pursuit of sustainable development of network marketing.