Dairenguan: Simply talk about what I understand about the so-called blog marketing

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Blog Marketing is a chronic marketing, in fact, the vast majority of marketing are chronic marketing, the marketing effect is often not seen at the beginning, but as long as the marketing system to build up, when accumulated to a certain extent, will gradually show the marketing effect. Blog Marketing in particular, the need for long-term business, rather than open a blog after the release of a few product introduction text, and then never asked. Some people will open a lot of new blogs every day, and then release the product introduction, almost online can register a blog site are registered more than 5 blog, but finally did not feel any blog marketing results. Because this is not blog marketing, but simply to create blog garbage.

Blog marketing that does not aim to sell products directly

In the name of the individual? In the name of the enterprise? In the name of the company department? Can launch a blog, a corporate boss, can be in the name of corporate bosses, such as Vanke's CEO Wang Shi has his own blog, although Vanke is a real estate company, but Wang Shi's blog rarely directly written to Vanke's business and company situation, More to write about their own life, but the reader by reading Wang Dan, the leader of the Vanke blog, through these side of the text can be more intimate to understand Vanke this enterprise. Or in the name of the department, such as many internet companies ued team has opened a blog, through the blog can and peers, and users to communicate the details of product design, such as Taobao ued team blog: http://ued.taobao.com/blog/ Through the blog to share some of the product details of Taobao, as well as the team's life, we usually see some of Taobao's some good-looking and easy-to-use products and functions, to share these details through the blog. Or share a little bit of the corporate team, for example, in the operation of a Taobao store entrepreneurial team, you can blog to share some of the fun stories between the team and customers, you can share some of the hard work of the team purchase, the team's amateur activities, company travel photos and so on, these details of things on the blog, than the introduction of direct products, product purchase is much better, users like these interesting things, every day to browse the story of the team, gradually autonomous to understand the team operating Taobao shop, the understanding of these side information, than directly to understand the product is more sticky, can also be the product is no longer cold sales, And abound with more emotion.

Blog Lasting marketing Campaign

Through the blog to record, no one will come to visit, feel like talking to themselves, in the last few days, dozens of days later, found that the progress of the blog is not wishful, more and more feel that the current do is no work, began to unconsciously release product information, began to unconsciously reduce the quality of blog posts, Think blogging is not a way to get traffic and sales. This is the trouble of the new blog, blog has its own unique way to promote, through the gradual infiltration of the blog, or some attention, gradually build their own characteristics, pay attention to the user's message, with a happy mentality to write blog.

Always remember: blog marketing is a chronic marketing, the choice of blog marketing is to choose a protracted war. The author's blog Dairenguan blog, is to share the experience of network marketing, put some real experience in the form of writing down, including some personal life, as well as the work of things, the entrepreneurial process of some ideas, slowly accumulated a lot of attention to blog dynamic users, there are new blog updates, There will be many old users to browse, and leave pertinent suggestions. Later found that the majority of the old users of these blogs have become the author's customers, purchase the services provided by the company. It is more enjoyable to trade than other channels, even though many of them are done by self-service systems. Because the blog shows this article is the blogger's hard to beat out, a valuable experience to share with the webmaster, through these articles can understand the character of the blogger, recognized bloggers, trust bloggers, nature in the transaction, even without going to bargain, no need to consult, think Bo the service of the Lord is not wrong, this is the power of trust.

Must be original, control blog update frequency

Some blog marketing activists, do not know where to listen to a lecture, said that the effect of blog marketing is very good. So apart, first on the blog, and then updated 10 articles every day, adhere to the updated half a month, one months, and finally found that the blog did not have a group of loyal readers, although there are some traffic, but feel completely unfamiliar with these users, completely unfamiliar with their own blog.

This is the blog update frequency, write a blog with a happy mood to write, this writing will appear to be true, not only the blogger will cherish the original article, readers will cherish, you can think of the past TV watching TV series, and now through the internet to watch the TV series, TV may play 1-2 episodes a day, Even a week may be played only one day, the remaining six days do not play. And through the internet to watch TV dramas, you can sit in front of the computer has been continuously watching TV, until the big ending. But many people tend to be more willing to watch TV shows, so watching TV will feel is a kind of enjoyment, and the middle time can give viewers a lot of imagination time.

Blog readers are the same, if you publish 10 posts a day, or even every day to do so, the quality of Bowen will not be high, and secondly for users will also appear to read fatigue. Spend a lot of time reading every day, and also feel that bloggers such "excess energy" is an anomaly. Loyal users of the attitude of the blog, and the audience on the TV show attitude, hope can have been slowly to watch the TV series, and do not want to read the one-time, and then the rest of the time there is nothing to see. Do blog is not simple hope that the flow to do, more important or want to put the number of loyal users to do, blog can be active, New Boven released, the user can be active message.

Generally speaking, if the blogger is more active, can persist for a long time, write a blog post has been relatively fast update, 2-3 days to update a relatively normal speed, update slow also try to update a blog every week. The blog into a TV series, so that readers read a blog post can have a new harvest, the blogger work, Life has a little new understanding.

Keep the reader informed of the blogger's situation

Under strict control of the blog post update, but the blogger will also be unable to update in time because of various irresistible factors, assuming that the blogger's update frequency is 2-3 days update a blog post, but the recent blogger due to physical discomfort or due to participate in an important exam or meeting, the blog can not be updated recently, Finally led to the blog half a month time has not been updated, when the blog is updated again, the blogger himself may feel the reader's expectations every day, but when the New Boven released, there will be a lot of readers commented that finally see the blog update, which also can be seen in the regular update frequency update is how important, But if you really can't update it because of irresistible factors, the only way to do that is to tell the reader through a blog.

Simple release a small article, tell the reader, recently because of some irresistible reason, may not be able to update the blog for half a month, thank the reader's concern. Such a simple article will give readers enough attention, also deepens the reader to Blogger's sentiment, because the blog itself is the popular product, the blogger does not need very serious rhythmic writing article, interspersed some life's interlude, the present life work condition, certainly also includes tells the reader recently because of the irresistible reason, You may not be able to update your blog for the last half month. These simple details will give the reader a sense of the real existence of the blogger and the importance that bloggers attach to readers. So in any case, readers can feel the blogger's

Blog should not bring too much commercial color

Since it is a blog, Bo on behalf of the popular, through the blog to do marketing, can not bring too much commercial color, or damage the usefulness of the blog itself, to blog to close to the public. So the blog should not be given too much commercial color, so at the beginning of the emphasis, blog is not used to publish product introduction, so do not try to publish these products directly, users will not be interested.

Even if you are an ordinary CEO, this time you should also learn to put down the body, to the identity of the public to write a blog, the common side of your show out, let users to understand, the original CEO's life is such a tentacle can be, and through the blog to share the CEO's feelings and life. Instead of simply looking at the business, look at the product. Such blogs appear to be more appealing, and users are interested in the blogger, to the blogger's point of interest, there is no reason not to like the owner of the company, Bo Master currently engaged in the business, users will naturally through the details of the blogger to more detailed knowledge of the blogger, if the user is the blogger's potential customers, It is not difficult to convert a user from a blog into a customer.

Through these blogs are not only users understand bloggers, more importantly, through the blog can be uploaded to the spirit of the enterprise, once a responsible for the company's E-commerce department manager, he has his own blogging habits, and there are a lot of readers users. Once he was responsible for the mall to do promotions, because a product price error, just a customer to the trend of the sudden shot of the product, making a price of 880 yuan of shoes, and finally by the user to 58 yuan to take and pay. After discovering the problem, immediately even adjusted the price, because the customer patted the shoes and payment, there is no way, for the company's brand reputation can only be mailed this pair of shoes, and the customer explained the matter. When colleagues in the company were upset about the mistake, the department manager wrote a blog post about the incident and put it on his own, which attracted a lot of readers ' comments and expressed strong support for such a reputable company. Finally, it is conceivable that this promotional campaign was swept by the 58-dollar shoe. So the user sometimes in addition to purchase the product itself, more in need of time to buy products outside a spiritual product.

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