Dangdang into the April crazy promotion Month

"Sadie Web News" April 24, to Dangdang and gome cooperation as the starting point, Dangdang into the April crazy promotional month, April 20-26th Dangdang Strong to create 51 crazy benefits activities, this is the 51 before the great benefits, Dangdang launched into 2012 to the heavyweight big promotion, the whole network low price, The return of the difference is dangdang to defend the price war victory strong slogan. such as Nikon (Nikon) D90 (18-105/3.5-5.6VR) image-stabilized lens SLR camera, Dangdang direct minus 1100 yuan market price, only to sell 6899 yuan cheaper than a site nearly 300 yuan, Samsung I579 CDMA2000/CDMA Telecom customized 3G mobile phones, 50 percent halved to only sell 1498 yuan.

It is understood that the promotion Dangdang took out the computer, peripherals office, mobile phones, cameras and other categories of up to hundreds of kinds of goods and competitors for live ammunition price war, and all for the home appliances, see Dangdang in order to be able to in the April price war, has been fully prepared. Dangdang since April has been for competitors to carry out a wave of promotional activities, but also more and more strong, with the Dangdang and Gome's home appliances market, the market pattern is also a subtle change.

The industry Analysis: "The electricity Business competition for the consumer is the biggest aspect is the price war, the expense person value is not the market pattern change, they want is the low price, wants is the benefit, April smoke the Household appliance market is playing the fiery occasion, is also the consumer obtains the fisherman the advantage."