Deconstruction of "International marketing outsourcing" business model

Editor: With the acceleration of China's export upgrade, manufacturing enterprises are facing increasing pressure, the previous extensive, original competition strategy has been far from adapting to the changes in the environment! Some experts assert that if Chinese companies cannot be like Japanese and Korean companies, for the export implementation of a complete set of quality control, marketing and after-sale service system, but continue to short-sighted delivery of products to overseas distributors, in order to enjoy the rapid expansion of the overseas market, so that the pleasure is not long ... Therefore, how to deal with the impact of national macro-policy adjustment, to deal with the market competition of international brands, and thus to achieve industrial upgrading, will be every Chinese enterprise engaged in international trade must seriously consider the problem.

Report summary: "International marketing Outsourcing" appears in line with the historical trend of development, is the general trend. On the one hand, the traditional marketing model of the fatal flaw has seriously hampered the development of enterprises. In the traditional international trade business development process, China's export-oriented enterprises often encounter some of the following problems: in the international promotion of the lack of corporate brand image of a unified positioning; the traditional way of business promotion is getting worse, such as the effect of participating in trade fairs is worse than one year A large amount of capital and manpower have been invested in business-to-business network promotion, but the result is very little; because the business is busy and not enough to take account of overseas buyers to maintain customer relations, thereby becoming a bottleneck in business development, because of human or force majeure caused the loss of customer resources, thereby suffering irreparable damage. On the other hand, from the current situation of SMEs in the mainland, the mainland's SME users more than 40 million, accounting for 59% of GDP, most of the small and medium-sized enterprises in foreign trade talent and experience is obviously inadequate, some enterprises even the network is not good, put a lot of human and financial resources for international promotion and marketing is

With the rising of international trade barriers and the increasingly fierce competition, more and more suppliers recognize the importance of corporate brand image in the development of overseas markets.

In this context, "time first (China) Holdings Limited" actively advocated and practiced the "International Business Outsourcing Services", "The Times First (Timesfirst)" that the international business outsourcing is the business of business-to-business international trade decomposition and then outsourced, specifically to "International marketing outsourcing", is to China's small and medium-sized foreign trade enterprises are not good at corporate image packaging, international promotion, international marketing, buyer relationship maintenance and other business outsourcing, "International procurement outsourcing" is for overseas buyers need to spend a lot of manpower and material organization of the procurement business or activities outsourced to the specialized company responsible for, Enterprises themselves will be more energy and time to focus on research and development, production, improve the overall efficiency.

This model is highly affirmed by industry experts.

Report content:

Deconstruction of "International marketing Outsourcing" trade secrets

First of all, we need to clarify the "International marketing outsourcing" in China's growth trajectory.

Today, China's manufacturing exports have entered a new stage of development after more than 10 years of development. At this stage, opportunities and challenges coexist, on the one hand, Chinese-made products have been universally recognized by international consumers, but on the other hand, the increase of trade friction and the appreciation of RMB exchange rate, export enterprises are facing more and more competitive pressure.

In the new stage of development, the export-oriented enterprises need to change from the market strategy which only depends on the price war to become the strategy of accumulating higher competitive ability.

In the new competitive environment, those who pay attention to corporate professional international image, pay attention to customer relationship maintenance, pay attention to the initiative

Should be more than those who rely solely on price and OEM survival of the enterprises have more space for development. However, the existing Business-to-business E-commerce platform, trade fairs and procurement catalogs and other traditional international trade platform can not provide these personalized export-oriented enterprises can quickly improve the competitiveness of their enterprises.

Therefore, China's export-oriented enterprises really need a professional platform to build these business competitiveness.

In this context, the Times first (Timesfirst) came into being.

The first (Timesfirst) active International marketing outsourcing service has three competitive advantages over other international promotion channels: Corporate brand image e-positioning; active attack; overseas maintenance. They actively advocated the international marketing outsourcing services effectively cater to the vast number of export-oriented enterprises in this area of demand, its focus on corporate image positioning and packaging, the emphasis on proactive and quality buyers relationship Service three advantages for the vast number of export-oriented enterprises to cast a higher level of competitive advantage, so as to create a more favorable situation for China's manufacturing.

Chinese marketing model becomes the bottleneck of enterprise development

In the context of the profound changes in the rules of the game faced by Chinese export enterprises, "International marketing Outsourcing" will replace the traditional marketing model.

The author found in the survey that China's problems are not unique to China. The process of emerging industrial countries, which has been in the latter half of the 20th century, has been a reality for almost all emerging export powers. The most successful response is neighboring Japan. Before and after the Second World War, "Made in Japan" was a mantra of making fun of inferior products, and today it is synonymous with good quality. A Japanese economist in the media said that Japan in the introduction of the American Deming advocated by the quality management system, the creation of a local quality management system for Japan. "The government's law has played a role in it, but the most fundamental is the enterprise's consciousness." "From the experience of Japanese quality management, there are at least two aspects that can be used for reference." First, the government to establish a sound strict quality standard system. Second, to improve the support policy for small and medium-sized enterprises-large enterprises assembly line of every spare parts, may be from small and medium-sized enterprises. Japan's experience is precious to China.

In addition, however, we still have a fatal flaw in the marketing model.

In the traditional international trade business development process, China's export-oriented enterprises often encounter some of the following problems: in the international promotion of the lack of corporate brand image of a unified positioning; the traditional way of business promotion is getting worse, such as the effect of participating in trade fairs is worse than one year A large amount of capital and manpower have been invested in business-to-business network promotion, but the result is very little; because the business is busy and not enough to take account of overseas buyers to maintain customer relations, thereby becoming a bottleneck in business development, because of human or force majeure caused the loss of customer resources, thereby suffering irreparable damage.

And so on the marketing model of these factors are summed up is: Chinese enterprises lack of corporate brand image of a unified positioning!

The traditional way of promotion is only to provide a platform (trade show, business-to-business E-commerce Platform, procurement catalog, etc. so that suppliers to participate in the display of enterprises and products, but does not provide corporate brand positioning and packaging services, resulting in more suppliers to the price, OEM and other traditional means to participate in competition. With the rising of international trade barriers and the increasingly fierce competition, more and more suppliers recognize the importance of corporate brand image in the development of overseas markets.

So what's the next step?

"International marketing Outsourcing Mode" Rewrite the rules of the game

In order to deeply understand the social value and industry application of international marketing outsourcing model, we have deeply analyzed the four characteristics of international marketing outsourcing mode through business investigation.

Feature 1: In the face of change, take the initiative

For a long time, Xiamen Yi Bo Trading Co., Ltd. development is facing difficulties. On the one hand, their products are now very competitive market, their promotional strategies and not law, on the other hand, like other foreign trade enterprises, they also face the pain of policy adjustment. What to do? How does the Enterprise establish the initiative of market development under the difficult situation?

At this time, the "International Business Outsourcing" model of the active advocate, but also the first in mainland China to provide international marketing outsourcing services professional institutions, the Times first (Timesfirst) to provide them with professional and meticulous service.

"If our promotional letters can not reflect their own characteristics, can not have their own competitive advantage, it will greatly affect our foreign market development and maintenance, thus in a passive situation." "Main products for handicrafts and bags of the Yi-Bo trade, through with the" time first "cooperation, they established market development initiative.

A department head of the company said that the time first (Timesfirst) website design and maintenance is very good, can professionally reflect the characteristics and information of the trade products of the Carlsberg. The era of the first (Timesfirst) to promote overseas e-mail design and website style can be combined, fully embodies the new trade, the main product features, and help them quickly understand the situation of market feedback, make the right decision to position. He said excitedly that through international marketing outsourcing services, customers have already placed their orders. Clearly through the era of the first (timesfirst) e-mail design and promotion, so that their international market development goals more clearly.

Xiamen Yi Bo Trading Co., Ltd. has become the International marketing outsourcing model of the first beneficiary. So what does its success have to do with other Chinese companies?

Active attack is the absolute truth! This is the most essential difference between the e-mail design and the promotion of the first time and the common message delivery platform.

The advantage of the general mail delivery platform is that it can take the initiative to send the enterprise product information to overseas buyers, with strong pertinence and quick results; The Platform mail sends the function to be powerful, far surpasses the ordinary mail sends the system, simultaneously combines the formidable Oracle database management buyer data, facilitates quickly. But its disadvantages are also obvious. The Mail sends the platform to need the user to operate independently, the mail applies the fixed 50 templates only, does not have the personalized design for the enterprise, is limited by the platform load, the mail each customer year sends the quantity to limit within 18000 sealed.

And the era of the first advanced E-postmail marketing solutions, is the most proactive way to send the supplier's information to the electronic marketing mail and industry procurement directory directly to the most targeted potential international buyers, it can ensure that in the shortest possible time to allow a large number of international professional buyers to recognize the suppliers of enterprises and products, And accumulated a deep impression, so as to help suppliers easy to obtain a large number of inquiries, leading the overseas market.

Obviously the leading business model has once again become the key to the success or failure of the enterprise market competition.

Feature 2: Establish a professional Chinese supplier image

The typical meaning of a case is the exemplary role of a peer. Xiamen Hao Tim Cold Chain Technology Co., Ltd. the application of a very valuable case.

The company, which specializes in Polar Bag, also faces difficulties in its initial development of overseas markets. For their unique style of products, the exterior looks like the ordinary bag, its internal structure and the cooling function need to be reflected in the detailed novel way to attract the overseas buyer; After a period of market expansion, they found that in how to choose the correct promotion platform, many international business platform dazzling, I don't know how to choose. This business is extremely anxious.

Until one day, the professional services provided by the "Times first" have freed them from their plight and embarked on the right track of development. The specific approach is "time first" to the company's products edited into a unique style of e-mail and then targeted to the overseas professional buyers, the move to make Xiamen Hao Tim feel like in the ocean saw the course mark. "Only through the time first (Timesfirst) This overseas pioneering way can highlight the characteristics of our products," international marketing outsourcing services to Xiamen Hao Tim to obtain initial success.

"Time First" solution is the lack of unified positioning of the corporate brand image has been effectively upgraded to help enterprises to establish a professional image.

This is vital. The traditional way of promotion is only to provide a platform (trade show, business-to-business E-commerce Platform, procurement catalog, etc. so that suppliers to participate in the display of enterprises and products, but does not provide corporate brand positioning and packaging services, resulting in more suppliers to the price, OEM and other traditional means to participate in competition. With the rising of international trade barriers and the increasingly fierce competition, more and more suppliers recognize the importance of corporate brand image in the development of overseas markets.

"Time First (Timesfirst)" "International Marketing Outsourcing" service mode, is the Chinese small and medium-sized foreign trade enterprises are not good at corporate image packaging, international promotion, international marketing, buyer relationship maintenance business outsourcing, "International sourcing Outsourcing" Is for overseas buyers need to spend a lot of manpower and material organization of the procurement business or activities outsourced to the specialized company responsible, the enterprise itself will be more energy and time to focus on research and development, production, improve the overall efficiency.

This model is highly affirmed by industry experts. Based on this market demand, the Times first (Timesfirst) actively assist suppliers in the Enterprise brand image positioning, through the design of the international trend of corporate websites, electronic catalogs and e-mail to help suppliers establish a unified professional image, thus helping them to stand out in the competition.

Feature 3: Develop effective customer relationship management model

In international trade, seeking inquiries has always been a very important link, but in the Hao such as the network buyers information, how much is valuable?

Many websites claim that their buyers ' inquiries are somewhat attractive, but looking at them will find that

1, the number of its claimed buyers inquiries and the actual number of daily updates will not be too big difference?

2, in its daily distribution of foreign buyers to repeat how many enquiries?

3, in its daily distribution of foreign buyers inquiries in the buyer's inquiry is not the product of China can export the number of inquiries?

4, in its daily distribution of foreign buyers inquiries on the casual foreign companies published "virtual Disk" how many?

5. What is the "false disk" that is suspected of cheating in the foreign buyers ' enquiries issued daily?

......

Filter, the supplier will find that "the transaction value of foreign inquiries" is really not much, when you spend a lot of working time on foreign inquiries that don't have much of a deal value, the end is clear: this mode of operation can not adapt to the needs of the current market competition, how will the enterprise respond?

The Times first (Timesfirst) in response to the above situation proposed "to seek a inquiry is very important!" Maintaining a stable overseas relationship is more important! "The targeted strategy, that is, the characteristics of the international marketing outsourcing model," the establishment of effective customer relationship management model. "

Time First (Timesfirst) advocate new customer relationship follow-up service. In particular, The Times first (Timesfirst) will regularly on behalf of suppliers to have contacted the overseas high-quality potential buyers to send "buyer survey", "exhibition booking", "Product Express", "News" and "Electronic Greeting card" and other information, and assist suppliers to conduct overseas customer surveys, To help suppliers further improve their integrated export competitiveness by collecting feedback from overseas customers.

Based on the long-term, The Times first (Timesfirst) more attention to the maintenance and consolidation of stable overseas network for suppliers, for its long-term overseas business development to lay a more solid foundation.

Feature 4: Embedding social responsibility into new business models

Corporate social responsibility is the fulcrum to pry the competitive advantage. Mr. Peiyuan, general manager of Syntao Zongheng, said that in many corporate strategies, corporate social responsibility strategy is like a fulcrum, can pry the competitive advantage of enterprise, produce multiplier effect. However, as far as China's current situation is concerned, companies are encountering difficulties. Many entrepreneurs say that they have done many things to fulfill their social responsibilities: they feel that they can do it, the money is not less, but the enterprise does not get much benefit, but the operating costs become higher.

The crux of the problem lies in the angle of the enterprise's view on social responsibility. The angle is different, the effect is dissimilar.

Foreign companies take a strategic view of social responsibility. Many companies have developed corporate social responsibility strategy, and as a part of the long-term development strategy, the social responsibility and enterprise competitive advantages closely linked together, and even from the system design, corporate governance to be a strong guarantee. In this way, all of the company's social responsibility related affairs can be unified deployment, each certification, each donation to the strategic direction of development with the enterprise, so as to ensure the corporate social responsibility and the long-term profits of the company a high degree of consistency, the ultimate realization of the responsibility and profit win.

On the other hand, few enterprises will look at the corporate social responsibility from the strategic point of view. In their eyes, the corporate social responsibility of the various problems are fragmented, fragmentation, and the core competitiveness of enterprises has nothing to do. Thus, their way of coping with the problem of social responsibility is passive, and figuratively speaking, "meet one, destroy one".

It is based on the current situation of Chinese enterprises and the profound understanding of international trade market, the Times first creatively put forward: "For the enterprise with social responsibility for global promotion" for the purpose, in particular, set up by the vast number of export-oriented enterprise members of the Timesfirst Corporate Social Responsibility Foundation (Timesfirst Corporate Social Responsibility Fund), to provide CSR information and forum Interactive platform, the organization of the vast number of corporate members to participate in all kinds of CSR activities in China, and actively promote corporate social responsibility.

The first unique advantage of the times. They have a wealth of professional knowledge in CSR, understand the latest trends and trend analysis of CSR in China and abroad, and have established good relations of cooperation with many well-known domestic and foreign institutions engaged in education, poverty alleviation, international development, environmental protection, animal protection and other fields.

Therefore, by joining the Timesfirst Corporate Social Responsibility Foundation, many export-oriented enterprises can not only actively integrate into various social undertakings, but also can establish a more positive corporate image, which makes it easier to obtain the favor of overseas professional buyers. namely the international marketing outsourcing mode Four "the social responsibility is implanted into the new business model".