Demand gap has reached 1 million search marketing industry talent difficult to find

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Recently, "The network economy creates million new employment"------------------------- In this launch meeting, experts believe that the search marketing professionals are very difficult to find, has become the search marketing enterprises encountered the most urgent problem, the current market demand for talent gap of 1 million, which in the current situation of college student employment under pressure, especially attracting attention.

Supply and demand "ice fire double Day"

In recent years, through the professional search marketing service providers, to carry out enterprise services and product promotion, has gradually become the preferred marketing methods of enterprises. The global financial crisis, forcing more enterprises from the angle of reducing marketing costs, pay attention to this new marketing approach, but this low-cost, fast marketing model, the first to face the lack of professional talent.

"Companies are very much in need of the network to sell products, brand dissemination and promotion, we have in this regard have tried." However, due to the lack of professional personnel engaged in E-commerce, network marketing, this work more investment, but the actual progress is not smooth. "Beijing Haitong Electronics Trading Company Marketing director Hu Fang to this feeling quite deep," if there are professionals in this field, we will certainly recruit.

Haitong Company's demand is representative, according to the "Small and medium-sized Enterprise Survival Survey Report" released by Baidu, 20.9% of enterprises believe that the lack of well-trained marketing personnel is one of the first problems faced by enterprises. Relevant industry survey data show that at present Baidu, Google, Yahoo to carry out search promotion of enterprises more than 300,000 enterprises, plus in the industry trade portal to carry out E-commerce 500,000 enterprises, a total of 800,000 enterprises to carry out network marketing, search promotion and E-commerce. Relevant experts pointed out that these enterprises in the demand for professional marketing personnel more than 1 million people.

According to Baidu Enterprise marketing Director Shu introduced, search marketing is a new professional field, the demand for talent and traditional marketing talent is different, covering the computer, economics, marketing and other fields. In the United States, there are even Nobel economists involved in the research of market mechanism design of search marketing. However, at present, there are few courses in the course system of marketing business specialty in universities.

This kind of search marketing talent training on the fault, forming a talent market embarrassing situation: on the one hand, the university student employment pressure is huge, on the other hand, the enterprise search marketing professionals are facing "no rice cooking" dilemma. The data show that this year, the National Fresh college graduates of 6.1 million, combined with last year and the past 2.5 million people, the employment of students will reach 8.6 million this year, employment pressure continues to increase. Due to the fault of professional training, search marketing talent reserves can not meet the needs of enterprises, which also caused the talent market "ice fire two days" situation.

Search marketing Talent "popular"

In fact, 1 million of the search marketing talent gap, but also with the popularity of China's internet and rapid increase. The Internet and search engines, while creating new marketing models, also create a lot of new job needs and jobs. The latest Employment index survey shows that, from the overall distribution of industry positions nationwide, search promotion, E-commerce and other information service positions still occupy a nearly 20% share of the enterprise recruitment of hot job demand. The biggest demand, the most intense competition is the current sought-after network search engine professionals. With the outbreak of the global economic crisis, more and more companies now use Low-cost, cost-effective network marketing to withstand the cold winter, enterprises began to pay attention to website construction, focus on search and promotion.

"The survival status of small and medium-sized enterprises in China," the report shows that, in the face of the adverse impact of the global financial crisis, up to 91% of search promotion companies still choose to increase or maintain the search engine input. In the face of the economic crisis, network search promotion can still be spared, its promotion for the enterprise to the high cost performance of the original proudly emerge. Facts have proved that the Internet for college students, there is a broad space for employment. Experts predict that in a long period of time, search marketing talent will maintain the "popular" posture in the workplace.

China Development Research Foundation's research also confirms this viewpoint, at present, our country in the business sector registers the small and medium-sized enterprise more than 4.6 million households, moreover has 38 million body households, these small and medium-sized enterprises have the huge market demand to the electronic commerce. In every 4 of small and medium-sized enterprises have not carried out network marketing needs an e-commerce personnel to calculate, only small and medium-sized enterprises there are still 1 million students demand.

Create search marketing professionals to get employment "green channel"

Experts pointed out that the problem of solving college students ' "Ice and Fire" is to strengthen the training of college students ' professional skills. It is with this in mind that professional service providers have tried to collaborate with universities, in the university to run a search marketing training course, through the professional search marketing skills training for college students, quickly shorten the gap between college students and enterprise position needs, to create a career from the unemployed university graduates to become the enterprise needs of skilled professionals. Green channel. " Baidu launched the "network economy to create millions of new jobs," the university Student Employment Innovation Pilot project, it is such an innovation.

It is understood that the project will be for millions of college students in the network marketing and E-commerce related knowledge, methods, skills training, and strict completion of the examination, passing the exam students will obtain the corresponding qualification certificate, excellent talent will get Baidu company to recommend employment opportunities. It is reported that Baidu has begun a pilot teaching in Beijing Normal University, and subsequently in the country's major institutions to comprehensively promote the "network economy to create millions of new employment" project. "We hope that through this to the country and 40 million small and medium-sized enterprises to develop search marketing application-oriented professionals," Shu.

Reporter in the interview that the project's lecturer by Baidu Business Operations department experienced senior marketing experts, the backbone of the top business. In addition, Baidu for the national and global invite relevant leadership and education, the business community eminent persons as senior advisers.