Develop your old customers through the network platform

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Ever considered whether the case should be taken out, because after all is a long time ago case, and and now have turned upside down changes, but marketing in the final analysis, or with customers, then the following cases although already and the times may be disconnected, perhaps there will be some reference to the significance of it, and no matter how much, First take it out and then calculate, is good or bad, or left to reader their own evaluation bar.

I have done shop owner, but in a long time ago, when Taobao has not now what the through-train, and so on, when the first was on ebay, but later, because of the cost of the problem, while the development of Taobao more quickly, so spent a little time on ebay above the information also posted to Taobao above.

However, although ebay at that time despite the charge, but the turnover rate is far higher than Taobao, remember the first day I released the product to ebay, the next day someone directly photographed the product, but also direct remittance, from this day began the author officially became a shop owner. That is a buyer in Yunnan as a teacher. She is also a novice online shopping, and did not ask about the product, because of what was paid on-line is very troublesome, so she sent ane-mail to me to the ICBC account. Soon, remittances to the account, at that time did not understand what she chose is express, and I actually hair is the Post office "Express", if once walked through the Post Office transportation channel friend all should know, the post office so-called Express is the yellow surface single, this express is very "fast", if to Yunnan, at least one weeks, than the plain mail faster, And not necessarily package delivery (specific according to the local postal transport can decide, at least Guangzhou this "express" is trouble to get someone to the post office to collect the parcel).

In this way, the teacher waited a few days, found that the goods still did not arrive, she used the telephone and the author contact, because at that time is still a novice, what do not understand, listen to her said this situation, immediately ran to the post office to inquire, get answer is which have so fast arrival, wait a few days.

In order to let buyers rest assured that the author uses a scanner to scan the express single into JPG files, sent to buyers through e-mail, at least to reassure each other, even so, daily still use SMS and buyers to contact, consulting goods to no, and even finally let the buyer joked that the author is very annoying. Fortunately, about a week or so arrived, the buyer also sent a thank-you note.

Later I learned that the original buyers need Express is the kind of courier service Express, not the Post Office Express, but the buyer did not blame, and gave the author the first praise, commented that wrote a lot of content, real words, praise after-sales service done well, in fact this sentence let the author quite uncomfortable, Because if the situation is not clear, the original goods should be a few days early. So in order to practiced or, in order to apologize, I express a trial gift to the buyer, although this time, the transaction has been completed, and the evaluation also gave each other.

Through this experience on ebay, the author later on Taobao business is also quite smooth. And the buyer also came from ebay followed Taobao, about every two or three months will be with the author of a transaction ... Transfer of money is still the use of remittances, even if Alipay has been very good, and offline remittance words Taobao evaluation is not added, for this I also hope to personally teach the buyer to use Alipay, but has been rejected.

In this case, I just want to write a story that actually happened in the past. Through the network, the author and the buyer reached a deal, through the service, the buyer became the author of the old customers, but also a very loyal old customers.

U.S. car Sales King Chogylad is a very know how to accumulate old customer resources master, although there is no network in that era, but he used a variety of ways, and even the means of returning to the old customers to introduce new customers to him, after all, and advertising compared to the old customer Word-of-mouth spread, will make it easier for new customers to accept Chogylad. When Chogylad to his old customers, if you introduce a person to me, if you can reach a deal with him, you can get a commission. After all, Chogylad was a very popular person, and the old customer was relieved to introduce his friend to Joe. But if Joe had a deal with his friend, the old customer was not aware of the situation, but Chogylad did not cheat on his old customers and, after the deal was reached, wrote a cheque and mailed it to the old customer. Later, this marketing tool has a very powerful name, called "Hound Plan." Chogylad because of his commitment to live up to any one to help him introduce new customers friend, so in 1976, the "Hound Plan" for Chogylad reached 150 business, about 1/3 of the total sales of his year, Joe paid about 1400 dollars "Hound Cost", In exchange for a 75000 dollar commission.

The author is Joe Fan, but also in the scope of learning his several strokes, such as the establishment of customer files. Through this sales channel Taobao, as long as the transaction, the author will use Excel table to record the name of each customer, sales date, sales products and so on, and then when a customer comes again, the author can use the software from the search to quickly understand each other's last purchase, And then we'll talk to each other for a while, to make the recommendation of the product, and then use the Excel table to accumulate the customer's purchase situation, so repeatedly accumulated, for some of the old customers, I can more clearly know each other's actual needs of the product is probably what categories, and then once the manufacturers launch new products, will send some messages through Wang Wang to the other side, but the content will not be too long, and only once, do not repeat the interruption, this way can often make these old customers like, and again the probability of reaching a deal is also enhanced.

Then, after so many years of the past, E-commerce in data mining has been very good, many things can be analyzed through the database to obtain the corresponding results. Just how can you make use of the network platform to expand your old customers? This is a very important question. When a new customer has consumed the first single business on your site, the other person has become your potential customer, and how can you motivate them to continue spending on the site?

First of all, to keep the old customers interested in the site. Only if the other person continues to be interested in the consumer content on your website, can it motivate him to continue spending. So this time, is still a cliché, the content must be done well, for example, did you update the latest consumption information in a timely manner? Or is there any good activity that can make the old customers understand? For example, the author in the promotion of "LongDong widening KTV" (http://lakuo.taoktv.com) , has considered how to let the old customers continue to be interested in reading the content of the site, the author on the Dragon Boat Festival price adjustment has written a number of SEO articles, to remind the old customers during the Dragon Boat Festival will have price changes.

Secondly, to do the old customer data file accumulation. In fact, any old customers are starting from new customers, as long as the consumption of one after the customer file should start to make, sometimes, the website database platform if it can help us solve the problem of statistics, then nature is the best thing, according to the technology and other reasons be do not data statistics, Should you also do your homework from an artificial perspective? At the very least to understand is "what when people consume what the most products", or "those people spend more time" and so on, these statistical lessons, if the machine can not help us to deal with, it is necessary to use manpower to solve the problem. As I do Taobao pelting, for each customer to create an Excel file, and then as long as the other side and the author of Wang Wang's contact, the author can be from this file to search out the other side before the content of consumption, then nature in the dialogue can be targeted, the probability of reaching a deal has also greatly improved.

Finally, appropriate customer concessions are unavoidable. What is the establishment of the old customer file? In fact, to retain this group of old customers, after all, and they have sold at least once above, the establishment of a preliminary trust relationship, the other party's consumption model has a preliminary understanding, these are the security of transactions, and the old customers do business with difficulty coefficient and uncertainty factors are less than new customers, So it is easier to maintain an old customer than to open up 3 new customers, and because of this, it is necessary to give the old customers the right discount. How much discount should be given? Different grades of old customers to give a different degree of concessions, which requires the support of customer files, through this file, you can easily grasp the operating costs, and then on a reasonable basis to let these old customers.

Through the network platform, especially the search engine, you can easily and your target customers to trade, how to maintain and their follow-up relationship? This is actually the focus of marketing, there is no accumulation of sales is not a good sales. Through the establishment of customer files, as well as the satisfaction of the old customers of the service system, is to maintain their relationship with the foundation. Although with the development of science and technology, E-commerce technology level is more and more high, but in any case change development, marketing is not easily changed, such as in the Chogylad of the sale of cars in the era, he did not search engine in the case, he can only use old customers to introduce new customers "hound Plan", But now in search engines can be in-depth and meticulous to let the business and its target consumers have a close contact, we should how to make use of this rare opportunity, through the network platform to expand their old customers, absolutely need our down-to-earth to accumulate and research.