Diamond Network Marketing model in a dilemma

Internet marketing once blew up a whirlwind in the diamond industry, and many people thought it brought a new way to profit for diamond marketing.　　Now, many years have passed, recently some media in the survey of the status of Diamond Network marketing, found that this business is not good, successful enterprises are few, a large number of sites are facing dilemma. How does the Diamond Network marketing model work? Why do you have trouble?　　Dr. Zhang Xibai, a professor of mineralogy at Guangzhou branch of the Chinese Academy of Sciences, has been paying attention to the current situation of the network marketing of diamonds, so let's connect Zhang Xibai and listen to his opinion.　　Moderator: Zhang Xibai Hello, would you please describe to us how the Diamond Network marketing works? Zhang Xibai: "The diamond Network marketing actually does not constitute the real network marketing, like Dell This computer company, we want to buy a Dell computer to search on the network, give him a signal, pay the money it mailed to you on the line, but not now, this deal is too difficult, Now the universal approach to a more rapid one experience shop, rather than really through the network one-on-one, I search through the internet to deal with, not so, the experience shop is actually inside the store. "Moderator: You mentioned that the online sale of diamonds must rely on the offline experience shop to maintain, can you explain why?" And, according to media reports, even if you shop under the line, sales are not very big, is that it?　　Why? Zhang Xibai: "Diamond Network Marketing, I personally think as this commodity marketing can not be criticized, but also a trend of development, but its individuality is more complex, resulting in e-commerce, it is not easy for customers to believe that we can sell shoes through the network customers more easily accepted, but sell diamonds, Customers will feel that the online sales of diamonds and real diamonds in the end what is different, so it is difficult to do in E-commerce, another price is more expensive, and more important is its price system ordinary people do not know very well. Therefore, the Diamond network sales of the difficulty is higher. "Moderator: Many consumers are attracted by online shopping because they can buy goods with higher quality and cheaper prices."　　We see that a lot of network diamond Sellers also played a big discount signboard, claiming that their diamonds than the market price a lot cheaper, go is the road of small profits but quick turnover, then, the actual situation is so? Zhang Xibai: "If really like what they advertise, overall more than the traditional model has more than half of the price concessions, I think this is unrealistic, then we experience shop, the early conditions is to sell more than a specialized store several times the sales, is through small profits but quick turnover, sales down, the question is how you attract customers, There's a lot of advertising money in the middle, you spend a lot of publicity fees, you are actually not profitable, you closed, your small profit margins are not enough to subsidize your advertising, but the loss of advertising costs, shopping malls themselves to pay attention to this piece, do not need to put into advertising, because the market itself in the local have a corresponding customer base, so it can be saved. Host：So it seems that the Diamond Network marketing is difficult, how do you see its business prospects?　　Is this marketing model worth trying? Zhang Xibai: "Network Marketing has its advantages over direct shop, here there are successes and failures, not the traditional will be able to make money, is not to say that the network Marketing Direct store can make money not necessarily, this depends on your own operation, I think the network marketing is worth trying, everything is through people's efforts, There is no way to succeed without the present effort, but now this effort will accelerate the arrival of this opportunity, which I think is so difficult at present. ”