Discussion on medical Network Marketing Two: Carding the element relations in bidding (i)

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There are generally two types of hospitals in the medical industry its main source is not rely on Baidu bidding, one is forbidden word industry, the other is the hospital is very small and minimal hospital. The former because the key words are forbidden words, so can only do some typos, it is impossible to vigorously develop Baidu bidding channels. The latter because of their own technical strength and other reasons, unable to convert online traffic, so the initiative to give up bidding. Of course, like the Shenzhen Fraternity hospital that always adhere to do optimization, brand words, less bid is an example. So when it comes to medical network marketing, Baidu bidding is a topic that cannot be bypassed. For the understanding of the bidding, a wide range of complex, so I will be divided into a number of articles to explain my understanding of the bidding, this article is mainly to explain my bidding on the elements of the relationship between the initial comb, mainly for the novice, the veteran please skip.

Speaking of the bidding process, I believe that friends must have read each version of the illustrations and tutorials on the internet, the dismantling of the details of which I believe that we have learned a lot, such as the idea of floating red, keyword matching, click rate on the impact of the rank, and so on, many beginners have all the energy consumed by the keyword quality optimization, The price of the keyword scramble, so eventually their work evolved into creative writing and the use of ranking software. Occasionally look at matching search terms, if not right, if the right, but the account does not add. Over time, they feel that the bidding work is boring, their ability to break through, bidding is always a price adjustment and add words.

This paper aims at the origin and establishment of the system of bidding, to comb out a lot of elements such as creativity, click Rate, landing page relevance, keyword grouping, and so on, rather than from the point of view of keyword quality, we hope to recognize the whole bidding system. Further, the paper derives the discussion on the accumulation of bidding ability.

First of all, let's think about why there is a bid? You pay the money, users search for some keywords, your ranking can rely on the front, the user will be able to enter a click on the landing page, so the early bid is actually the cost of money for more accurate SEO. Therefore, the core of the bidding is the key words, when we are creative fluttering red, click-through and landing page relevance, these Baidu official quality factors are troubled, remember that the core of their work is the key words, what kind of words to vote, what kind of words to rob, what kind of words should be put, this is the most need to think about the issue of bidding.

OK, now pull the subject back. I just said, the nature of the bidding is for the specific keywords to buy the rankings, where we buy the ranking of the meaning, is the keyword we put the ranking. But because of the long tail effect of existence, let us do not want to give up those who have not been raised by our poor long tail words, so the auction system developed a matching model for our use. Then the system is also made up, how can this pattern of matching be realized? People who have done SEO must know, in fact, is the word segmentation technology. Therefore, experienced people, often in the addition of keywords, it is possible to imagine the keyword will be what words match.

Then put the keyword is the first step, after the completion of keywords, users in the search interface needs to see the content of our launch, this time the emergence of the creative. Think about it, the early bidding system Goto and its upgraded overtrue, even later Google and Baidu, there is no keyword quality of this concept, but later with the keyword buyers gradually increased to saturation, Companies began to think about the friendliness of the billing system to viewers, taking into account the user experience.

So what is the most important experience for searchers? The relevance of the search results. That's why people endure a page full of spam ads with a relish for pirated novels and movie anime. Thus, the bidding has derived the correlation between originality and landing page, these two standards. So how can creative relevance be controlled? People think of themselves as a design bidding system. What is relevant? In fact, the content of the keyword that contains the search or similar content is related. So variable design wildcard, wildcard with the user's search terms, which in the user appears to be relevant, and through the floating red display (this SEO is the same), user-friendly to see. But what if a bidding user uses red to stack wildcards? This disrupts the judgment rules of creative relevance and makes the searcher feel bad. So this inside of the creative fluency of a rule. In fact, this rule can be divided into two parts to understand, the first part is the wildcard stack, you want to ah, you have two creative description are dense wildcard characters, this affirmation user experience is not good ah. The second part is the irrationality of the keyword grouping, I want to do SEO friends on this understanding will not be difficult, Baidu Open webmaster assembly, not less shouting article fluent or not, this judgment also applies to Phoenix Nest system, so the bidding optimization step thus derived a keyword grouping this said. The reason why the bidders to the semantic and word structure of similar keywords in a unit, in fact, in order to prevent him from the creative semantic judgment when the injury you, and the shorter characters, about easy to hurt, so the auction is far more than SEO accidental injury is likely.

Well, the relevance of creativity is finished, so how is the relevance of landing pages controlled? Very simply, how to judge the relevance of SEO content pages, how to judge the relevance of landing pages. Keyword density, the use of H tags, page keywords, such as cutting the word group. But for the general bidders, SEO knowledge is not very rich, so for the general bidding, with a simple method to determine their own page relevance can be, the URL of your landing page to copy, and then open another account or your friend's account, In the inside that keyword tool search your webpage URL, see Phoenix nest is how to cut the word of your page. Why is it better to have an account that is unrelated to what you are doing? Factor your account has the same key words that will not appear again in the Keyword tool.

So when I check the correlation, how can I use the user's choice behavior to optimize the bidding system to show the user interface? The answer is click-through. This thing in fact and SEO in the click of a truth, but because no one would like to click on their own natural results to click on their own bid, so the rule of the judgment result is a lot simpler, just a rate problem. Do not know whether we usually have a careful observation, a keyword ranking is actually following their own ideas to go, a unit of a keyword, if you write 3 ideas, and then the wheel show, you will find in the same as the head of the case, different ideas corresponding to the ranking is different.

Finally, in order to let everyone care about this series of rules, Phoenix Nest will be integrated results into the quality of keywords, and directly affect your consumption and ranking.

OK, now I pull the topic back again, after the user search word, in the interface to see the search results, this time the user search word, is the search term. When a user searches for the word, the word that is triggered in your account is your keyword. The idea of hosting this keyword is that you show creativity. If the user clicks on your landing page, your keywords will generate consumption, and the creative click-through rate is higher. If the user does not click on your landing page, your keyword does not consume, the creative click Rate will drop. And as the designer of the bidding system, what do we want the operator to do? To continue to optimize their material relevance. We want the operators to look at the search terms that are not their business scope, and then provide the search term report or not word function. And the bidder to do is to search the word to do not word, add words and keywords grouped.

This article is written about the end of this article, the elements involved in the explanation is relatively simple, some of the high-level relationship, such as price and matching reasonable application, such as the multiple account of the attack and defense design, have not talked. This article I am in fact is to publicize my consistent proposition--understand a system not only from the idea of party a, but also from the idea of party B to go through it again. I have written a judge of the quality of the article SEO article, in fact, that article I talked about those algorithms are secondary, I think the most important thing is that kind of thinking and thinking. Whether SEO or not, sem or, we do is the internet marketing Nieder low-level marketing, we can not afford to play the brand, guide users, create no hot spot, just rely on a specific platform, limited by a series of specific rules to do to cater to the needs of the audience's tastes of marketing, So we actually only need to think about what to do from party A's thinking, when the same after again from party B's train of thought, a lot of things will be clear. Why in this article, many sem things I take seo things to analogy, is actually want to tell you, these things are common, because we want to cater to the crowd, but also the platform designers to cater to the crowd, do not believe you can go to ask you around to do Taobao seo friends, Taobao SEO operation method According to this idea, you will find the same. If you are a junior bidding, I suggest you use these two ideas to comb your own ideas, and then the day-to-day work of every thing, use these two ideas to think about its significance, I believe that in a year, you will be accumulated, so that their ability to more than a lot of work time than you have a few years of bidding.

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