Discussion on planning and operation of county portal station

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Now the local portals are favored by many stationmaster, many people sprout out to do the idea of the portal station, however, the concrete implementation and feel the difficulties, and some midway on the stranded, and some sites have been built up has been in the state of "Half-dead." The author here to talk about the county station operation and Planning, because now the big city Portal station grassroots webmaster has been difficult to enter, relatively speaking, although most county-level cities already have a portal, but the current county-level portal is not enough professional or hard enough to exist such a problem, so, The operation of county-level portal is easier to achieve success, A5 has a lot of relevant examples, and some webmasters do not even have a team to do the county portal to do the vivid, then, grassroots webmaster How to do the county station?

1. Procedure Selection

It is particularly important to build a portal station to choose the right site, because the county portal is not the same as the ordinary portal, first of all, our funds generally will not be very abundant; second, we can not have a lot of team members; third, the specificity of the county site, the audience is not very wide. The above three points show that the county portal channel must be fine and accurate, precision refers to the site can not be too many channels, too much to take care of but the county's prosperity determines the number of channels we do not need, must mean that the site has to meet the needs of the public need, rather than chicken. The author of the analysis found that the general portal program is not in line with our needs, too many channels look not concise and not practical, so the purchase of the construction station program must choose to DIY, so that the page looks fresh and concise.

2. Content Construction

County-level portal stations to provide content based on the needs of local netizens, generally can be in their peripheral friends to do a survey, they need what kind of information, statistics and then decide on the site to open what section. In general, the county-level portal is essential to the real estate and recruitment channels, the author of the survey found that the two classified information section is the most users click. In addition, according to the needs of local netizens to open convenient telephone and shop street and other sections for Internet users to buy things and daily life to provide convenience.

Portal station is also a large part of the decision to determine the site stickiness is a local forum, the forum must be carefully considered, you can see more of the other local forums where they are more popular, and then add the corresponding section. It is noteworthy here that a fiery plate building inseparable from the version and webmaster carefully planning and implementation, the use of a large number of vests to create hot paste is a good way, users familiar with this section, but also on this section generated feelings, they will often come to "stroll".

3. Website promotion

The website builds up, the content is rich, the rest is promotion. The promotion of the county portal station is very simple and does not need to expend a lot of energy and financial resources. Website promotion is divided into online and offline two parts, under the promotion is nothing but newspaper leaflets ads, and so on, if their communicative ability is better can also cooperate with a number of shops, you advertise for them, they for you to do publicity, the result is that everyone likes. Online promotion is QQ Group, forum, Bar, because the county is not a lot of netizens, a few days to the local QQ group should not be difficult to add, stick, forum post the effect is also very good, daily hair a few posts, the usual more top can let flow continuously.

4. Novel Strategies

In addition to conventional methods, the introduction of a number of innovative strategies to make the site more successful. The author of the site in addition to the regular section also added a I think more creative section: Daily jokes PK game. The so-called "alone Lele and the public Lele, which le", see an interesting joke everyone likes to tell others to listen to, and is I opened such a plate, every day the winner of the joke PK issued two q coins, a little bit of investment on both the user and enrich the site content.

In addition, the site webmaster must have n QQ group, on the one hand, forum users can be centralized, on the other hand can promote the forum to increase the number of users. Here I suggest that forum users and non-forum users must be divided into different groups, for non-forum users can be built purely local groups rather than site groups, so that everyone familiar with the promotion will have the effect of less effort.

At present, the county Gate station is still in the development period, most of the county sites have a lot of deficiencies, which is to engage in the county Portal Station Webmaster provided a wedge machine, so we have to seize the opportunity, as long as the intention to operate, the county station must still be able to share a piece of cake or even a big one.

This article by the http://www.52taotu.com webmaster feeds, I wish you a happy new year.