"Micro-era, micro-marketing", in the era of micro-bo rampant, marketing for us is more valuable, along with the further understanding of Weibo, microblogging marketing has become more and more popular, whether engaged in the Internet industry, or not engaged in the Internet industry, we are concerned about micro-blog marketing, and for doing micro-blog marketing, Activity planning is one of the best ways to promote, and in the implementation of this activity, we are how, how to do it!
The common activities of microblog marketing are these modes:
1, micro-bo guessing prizes: Send a picture, topic, brain Teasers wait for content, only have talent right on the prize to take, this way more in some activities, and this kind of activity is not so popular face wide, now everyone is lazy thinking, many people look, may not be brain guess, then, your forwarding rate is low, but , if this is an interesting plot, the interesting question, then its effect is very good.
2, Online Essay award: This model is more in the forum, and in micro-Bo can also be done, it is necessary to promote the release of the products issued prizes, provisions: @ Friends how many? write 140 words of tiny say, the micro-novel and God horse specific requirements? Based on the information you want to promote, this model relies on the microblogging 140 word platform , facing the crowd is also relatively wide, the effect of the essay is also very good.
3, forwarding micro-BO award: This is a lot of people to take one of the ways, send an activity, as long as there is forwarding can get the prize, and fans have to do is forwarding, forwarding + comments or +@ friends have the opportunity to win, which for everyone, it is very meaningful, do not need any special threshold, And this way the rights and interests are not easy to be protected, some random draw list of winners, true or false, black-and-black operation is not good to say.
4, micro-BO solicitation order: Taobao store name, the title of an activity, slogans, and so on, are able to do micro-blog collection order, on a certain content issued a collection order, and then, in the award to reward, then, you get the slogan at the same time, you can promote your shop or products, your product exposure rate is very high, then, The overall effect is very good.
5, Weibo award-winning survey, this should be a good survey of a product, for example, the Hostease host discount Code hostease Preferential effect, survey the use of everyone, satisfaction, but this is used to collect feedback from users, generally not directly to the promotion or sales for the purpose, Less effective than the first few.
Micro Bo Marketing method is very much, we need to see how we treat, and the process of treatment, how to explore new methods? New content? It depends on how you do it, micro BO activities is to attract new fans, all, not only to enhance the interaction of fans, increase activity, transfer brand, but also to find ways to increase attract fans.
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