Discussion on several ways of enterprise network Marketing

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At present, many of our businesses are very mature in the entity for advertising, but for the new network marketing this piece may be relatively unfamiliar, at present, the author thinks it is suitable for enterprise network Marketing has four ways, including: soft writing, topic hype, holding activities, participation in the selection. Below please allow me to do a detailed analysis, I hope that everyone a lot of guidance.

Enterprise version of Network marketing is the first soft writing, the type of specific soft text has story type, emotional type, news type, topic type, counting type, biography type, intimidation type, funny type, gossip type. The most correct way is to write soft text from the point of the readers ' excitement. General readers of the exciting points include: privacy, beauty, gossip, gossip, rich, revealing, shady. We try to make people's dark psychological side of the touch, so as to improve the click rate. The following continue to write soft text should pay attention to the skills: first, entertainment, to create a view of the public mentality is the best. Second, the picture, the appropriate use point picture, can use the picture display the thing as far as possible with the picture display. Third, the title party, but to the enough, to have new. Let the people come in to see after the fun not disgusted. In general, soft writing can be described in two words: traitor means, loyal service.

The second way of enterprise network Marketing is the topic of hype, we are the first to find controversial topics, can hype up the topic are controversial issues are very strong topic. Hype Topic Material: 1, revolutionary breakthrough 2, network hotspot (gossip, Beauty) 3, major events at home and abroad. Hype steps: First quarrel and then scold (edit out the topic, cause controversy, wave propagation, the finale maintenance) Example: Sister Furong, you can advertise their own good, promote their beauty, upload photos, using Tsinghua Campus to promote themselves, and then behind the scenes to do pushing hands to scold their own ugly, Say that you are disgusting and so malicious words to achieve controversy hype up. Finally, when the controversy and attention of many people are aroused, the rest will only need to be maintained.

Enterprise version of the network marketing of the Third Way is to organize activities, such as many enterprises to carry out trial essay activities, the use of trial products to obtain a lot of good articles for Word-of-mouth publicity, its steps are divided into: automatic initiation, trial essay, creative solicitation, photo collection. The following examples illustrate that 37211.html "> Olympic Marketing Approach (2008 world-focused 110-meter hurdle race, Liu Xiang in the finals when the test run two times to announce the withdrawal of the game, the situation was quite unfavorable to Nike, and Nike in Liu Xiang announced the night of the game, Love movement, Love Liu Xiang , even if the sad also want to love sports support Liu Xiang's activities, very fan drum the hearts of the masses, will be adverse form reversed. Sponsorship Event: Sponsorship of prizes, access to title. Also with a more successful case analysis (Wang Old Kat in the 5.12 earthquake donated 100 million yuan, and the introduction of a ban on Wanglaoji posts (the actual content is to suggest that everyone buy the light Wang old Kat to get banned!) ）Wang Old Ji's annual sales volume doubled. These are quite successful marketing cases.

The fourth Way of enterprise network marketing is to participate in the selection, participation in the selection is generally to participate in a relatively large selection activities, the greater the more you can advertise for yourself, such as the "Top Ten Network Business" such a large-scale selection activities, some enterprises it always feel that those are unattainable, but in fact, as long as you participate in, You will be free to get the organization's propaganda, of course, to make full use of the registration process publicity, canvassing process publicity. Through the multi-level selection, a deeper level of marketing their own enterprises to bury the foreshadowing! There are a lot of publicity resources available throughout the campaign! Don't take part because you think you are not enough or worry about other unimportant reasons!

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