Discussion on the application of micro-marketing in computer maintenance industry

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This period of time has been learning micro-marketing knowledge, the more learning can feel this thing powerful, yesterday in my mind suddenly flash, if the use of micro-marketing to do computer repair effect how? So this article was born.

Now the computer repair stores are everywhere, an upscale community may have 3 or so stores, then how to let customers choose to your store maintenance?

First you need to have excellent maintenance technology (this is nonsense ...)

Second, you need to have a good location (or nonsense ...)

Again you need to be friends with potential clients (dry goods come ...)

Today to focus on how to make friends with customers, although the computer usage rate has been very popular, but most people still only use the computer, but do not understand the computer (here refers to the computer hardware and software), so the computer once there are problems to find someone to repair.

At present, there are two ways of computer repair, one is door-to-door repair, however, no matter whether the door-to-door repair, there is a door-to-door fee, 8630.html "> Sometimes your computer may be no problem, maybe you did not plug in the power, perhaps as long as the restart of the router is good, but the people have been door-to-door, you have to pay door-to-door fees." Like all kinds of things, it is a pit dad and hang himself. Another situation is that they moved the case on the store, although free door-to-door fees, but met just said the various situations you can only be "exercise" to comfort themselves.

So there is a complaint (note: There is a chance to complain), so is there a compromise approach? That is, do not have to pay door-to-door fees do not need to "exercise"? If I tell you can have, only need you to sweep a micro-letter two-dimensional code, would you like to sweep? The answer is yes (Only fools don't want to sweep?) of course, except for the handsome. )。

Now the answer is self-evident, businesses just open their own micro-letters, add the owners of the community to their friends at ordinary times to send their computer maintenance common sense and computer failure maintenance knowledge to the owner, the most important is the owner of the computer out of the question can be free consultation, here to sincerely to the customer to eliminate some of the conventional issues, such as to enable customers to restart the computer , restart the router, kill antivirus what let customers feel your sincerity on the line, too esoteric things will not, otherwise customers themselves become masters, who still give you business? To this step, the customer is also uncertain so this single business became, hehe, is not very sinister, in fact, this is a process of mutual benefit, In general, as long as the maintenance of a customer, then the customer is basically a long time you have to keep the package (or free OH).

In the process can actually generate other value-added income, not necessarily repair computer will think of you, such as the day when customers buy a router or buy a computer will give priority to you, because the process you are already friends.

The actual operation process is also very simple, as long as the community door to the owners of the community to send a leaflet (the content is very important, must focus on the free consultation function, of course, do not forget to leave the micro-signal ha, the cost may only be hundreds of yuan, but you have access to the entire community of potential customer resources, this call to go their own way, Let others have no way to go!!!

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