Discussion on the important role of title optimization in SEO and popularization from the point of optimizing coffee machine Station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The optimization of a website and its products, brand promotion of its title has an important role, for this point I do not have to say, I think the webmaster friends know its importance, but in the author seems a lot of webmaster, especially some novice webmaster for the title why so important to stay in the know, but do not know its meaning, its essence. This is the first simple to talk about how I understand it. We all know whether to do a website optimization or to do a product promotion, write a good title is to cater to the search engine, so that users search the keyword by searching engine can be the first time to optimize the site or promotional products exposed to the user's eyes. Because the search engine will first through the title to analyze its content to meet the user's search keywords, in fact, search engine spiders are also a human study of a running program, and the final purpose of this program is to be more convenient, more efficient service for people, so the spider program design and development will be based on human thinking mode to design and development, And people's reading habits are first by looking at its title, first understand its content, to see whether they like information, if not like to jump directly to the next.

Speaking of here, I take everybody to read the newspaper, such an example to believe that everyone can understand, when you get a newspaper, will certainly first understand their favorite news, such as: Some like entertainment version, some like to focus on current affairs news, and some like to pay attention to the financial market and so on. Before you know it, you'll find your favorite content by heading and the search engine is the same, in order to help users find more accurate, more valuable information will first be judged by the title, which content and user search keywords have relevance, what does not have relevance of the content of all filtered out, The rest of the relevant information will be followed by the final sort analysis. and search engine has a value system, through this system analysis of which information content and user search keyword most relevant, then this information will rank in the front, good for search engine ranking algorithm I simply share with you.

From the above author's simple analysis of the search engine sequencing system, enough to explain the optimization of a website and product promotion of the title of importance. So when you have to do the promotion or optimization of the title must be written, said here may be some novice asked that since the title has such an important role, then how to write a good title? The following author on the current optimization and promotion of the coffee Machine website to illustrate.

I. Website Optimization title Writing

When you want to write the title of a Web site, you first have to understand what the site does, understand this to better write the title of relevance to the site content, such as the author's optimization is about the sale of "coffee machine" so the author in writing the title of the site must be written with the "coffee machine" related to the content, For this coffee machine site I can according to the company's products and service types to write this title, "Coffee machine-the price of domestic coffee machine rental and repair purchase in Shenzhen, the Mai-brown trading firm" This is the entire site's homepage title, Users can be very direct through this title to understand the company's operating projects and services, users can understand and search engines can also be analyzed.

Two. Use other network platform to do product and brand promotion

For a company's products and brand promotion can also use other network platform, but in the use of these platforms to promote the writing of a title, "As for the reasons for the search engine as the above analysis of the sorting crawl rules." Here I will no longer do the explanation of the title, if not to write, in this vast network of the world to find you this product information, it is more difficult than a haystack. If you can write a good title and user frequently searched keywords with a great correlation, at the same time, the use of this network platform has a better weight, then when users will be the first time to retrieve the exposure in front of the user, the current relatively good network platform: business-to-business, classified information network, list network, micro-letter , Tencent micro-blog, NetEase microblogging and so on. These are a good platform. Figure: The following is the author of the use of Tencent Weibo products to promote

In the use of this platform to promote the first to write a product to meet the content of the title: I sell the "coffee machine" so the author will be the title of Tencent Weibo "home fully automatic coffee machine" when the user search engine to retrieve the home fully automatic coffee machine can be found by the author of the use of Tencent Micro-blog to promote the product information.

The importance of the title of the author, when I share with you here, I believe that everyone should understand it, such as there is no understanding of the place can be more communication with the author. This article is original in Yang: Reprint please specify the source of Shenzhen Coffee Machine Network: http://www.icoffee8.com/xinwendongtai/497.html Please respect the original copyright for Xie.