Discussion on the quality of Chinese online games and the marketing method of Chinese online games

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Today to write a blog about online games and marketing, now online games is now the most popular hot topic, today wrote an article with you to exchange the development of online games and some Pengjian personal online games of quality and marketing methods of view. Readers are welcome to reprint and comment on the exchange.

Current situation and development of online games

Recall that 2001 years have a grand company launched the "legend" of this online game began to symbolize the beginning of the Chinese online games era, believe that, after a friend of this online game is certainly very familiar with, has been the game has been the classic has become a big pile of the spread of the introduction of the current. In those years this kind of net swims really is keeping the player, lets the player think the net swims is what, should how net, he can bring what happiness and feeling to the player. Later, with the development of online games, QQ fantasy, dream West Tour, such as more perfect online games are born, before and after a total of 5-6 years, but also the most development of online games, the most popular time. The players at that time really felt the joy of being involved in the game and the fun of helping each other with friends.

Look at today's online games? In addition to marketing means by the judges the most vulgar marketing techniques can not find any breakthroughs and progress, now a player to know a game is ridiculous he even the name of the games is not known, on the so-called endorsement of beauty and go. There is no joy in the game, no friends, no cooperation, and some is the battle of mutual money abuse. The emergence of a new online game in the decline of 1 years, and some even before the rise has disappeared.

How about the game company, now the player is playing the online games or beauty? Now the players are enjoying the games or are you the game company launched the "first few players to enter the game to get the endorsement of the girl's virginity?" In particular, 13, 14 unexpectedly took the actress endorsement overnight, such as marketing hype way, this is not disguised as the prostitution incident? "China, you have destroyed Dongguan, there are thousands of Dongguan stand up." Does this mean that the major games companies?

An introduction to online games and analysis of the causes of decay

The net swims with other athletics class and leisure type game is different, he is a role playing game, the player is the characters in the game, in the game when there is no competition like the spirit of tension, no casual games as flat, in the online games, the player not only enjoy the story of the game happy, but also to get friendship, love.

Today, although the net game is said to be from the previous plane to 2D and then to the current 3D online games, but inside the game is basically static, the following is a player in the online games need to go through the process: Understand received-play strange upgrade-do tasks and make money – acting or with training – replica battlefield and PK battlefield – boring hanging stall-farewell game. After reading this process, you can think of all the games you have played. So this game is not going to keep a player forever. So in the current online games, how to judge a game can be longer to retain the player? In the screen, the figure and other fixed factors to see is a game plot.

Every online game has a very long story adapted, and this episode is to complete every task as a development, and because of the difficulty of the task, the players need to upgrade and improve the equipment and make more friends together to complete. In the process is a player to enjoy the game, so a good online games, he will make these processes are done well, the story plot to do more attractive. But after a game has finally finished the whole story, is the old players return to help new players period, that is, with practice and acting period. But this period is generally not too long, will soon be commercialized and eventually lead to a game of decay.

In the final analysis, this is a game to bring the player "pursuit", when not the pursuit of the player will not continue to stay, so many game companies in order to extend the operation of the game, and constantly add more powerful equipment, and write a sequel to the story until it can not write, and constantly increase the acquisition of Although the surface is to retain the old players, so that the old players continue to play, but this really extended the life of the online games?

Wrong! This is the main reason why all online games are down-fold. The old players keep getting worse, and the new players have been feeling in the foreseeable future will not join, even if the new players to join, just came out to bring the best equipment, basically all the monsters are seconds to kill shun smoothly to keep up with the pace of the old players, and even some directly with the pace of training to follow. We feel that such a group of new players have enjoyed this game of the plot and the old players all the way over the bitterness?

Finally, this one net swims also became tyrants residence, for only the last moment PK battle, with the game has nothing to do.

Today's online marketing hype means

As a marketer of my original is very love marketing methods, very like to analyze a good marketing case of the mystery, but the face of the game company's marketing planning can be said to be a marketing person's face. The simple disgusting marketing method, the spelling is the money is many, spells is the dew flesh, the spelling is the pornography. Now see the ads hanging on the major sites is not a flash or rape indecent assault, which is a piece of advertising but game ads. In the ads do not know what this is the game, what to play, what to do is to attract some nasty people click and join. And how many minutes does it take to join the game? When a legend led the 3-year online games boom, on the basis of this immature technology, not fine picture, and now the number of millions of online games and the birth and decline is only a few months time.

Tencent Q Brother Q sister's own game –qq fantasy with cute and handsome cartoon characters, attractive plot and rich monster species and map kind of a red is 5 years, 500,000 people at the same time online, dozens of servers all full of scenes now have any online games appear?

Views on the quality of online games

Now the net is compared with the previous 2D screen you become a 3D screen, other plots, special effects are basically backward state. Now the number of users, want to attract players of course not as easy as before, but ask the game companies, is really attracted to the beauty of the players will go to play this game?

Here Pengjian on the quality of online games to improve some of the views can be used for reference and discussion:

1, the story of the game can be a dull story into an era of change, the following three times as an example:

Centered around the center is "who can be king, unified other countries", and then play, each player was born civilians, from the cultivation direction, the development route decided he is to do the occupation, such as: housewives, businessmen, soldiers, farmers and so on. Each profession has a play. Then there are a number of countries in the game, players were born in what country, and at the beginning of each state each position of the system, to the back of the player to capture into a country or a princes of the King (this is the ordinary online games of the family patriarch is almost, but a limited number). Each player in order to make the king, for the national site for each other to capture for development. It can even set up a system of fission, betrayal, etc. within the state.

Above a time of change, who is king, who is the general, who is the soldier completely determined by the player, greatly extended the game story of the plot theoretically formed a will not end the game story. Players in various countries in the game PK, as the National king, military strategist, such as tactics, strategy, and so have players to explore their own development, so that the games combined with sports-like play, more and more fun, more fun.

2, online games should be gender equality, should not be a single game mode, but should be an era of life role play.

Not all the people who join this game like to do King, like to do the general, there are some girls into the game really want to enjoy in the game a virtual love or family life, as well as ancient separated, war and other poignant experience.

Some people don't want to fight and kill in the game, but they like leisure entertainment such as experience life, and this era of online games we can also have a career for farmers, they spring harvest, self-tillage self-sufficiency, but in this era of war-torn, but also suffer from a very heavy tax caused by food not enough to wear warm.

There are some people who want to fight in their own business capabilities, and our game of the merchant system can fully meet them. From the farmer's land purchase, sold to dignitaries, the army and other big make a fortune, in the game to establish their own business, to meet their once in reality difficult to realize the businessman dream.

And so on and so on the system unlimited development, different people play a different role in the game, this one is no longer a story, but an era.

3, the promotion system certainly also cannot lag behind, the character ability, the equipment, the money and so on.

A man chooses his family from birth, of course, this person's parents are players, two of players in the family can be born, out of the new players, a new player will be able to lay the foundation for their future development, from martial arts, arts, business, all are determined by the player and the family. Add the field system, that is, the traditional game of playing strange system, this can be a forest can be said to be some copies. The task is also decided by the player's family and other families to give rewards based on the family's economic strength. So that the game does not have a single task.

Of course, if two players have children, they can decide for themselves, because the game also has birth and death, when AB player gives two times C choice for the computer, when a character old died, the player can use C for their own task, so want to further enhance their ability to figure, also can only be passed down from generation to end.

Said above 3 points, because Pengjian I have no software development experience, so do not know whether to open a game like this now, but this I conclude that this is the future of the inevitable trend of online development.

Well, today's blog about the quality of online games and marketing methods to the end, I hope readers like this piece of article, and your every comment will be Pengjian next article, please continue to focus on Pengjian's blog.

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