Do data analysis to improve network marketing operation efficiency greatly

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Vegetable Root Tan recently for some enterprises to provide network marketing overall solution services, found that the network marketing of these companies have a common feature, that is: Network marketing work relatively early, and have dedicated network promotion staff responsible for network promotion work, from Baidu to do the start to now to SEO-oriented, and network dissemination to do a good job, enterprise promotion information in the industry sites, forums and so on everywhere. In particular, one of the company's SEO rankings this piece, a few core keywords Baidu first page 10 positions unexpectedly all accounted for, the general top three are also the company several different sites, and other locations are outside the company's promotional information.

Although from a professional point of view, the company's SEO optimization work there is a lot of room for improvement, but because the competitors do too bad, so this company is worthy of the industry network to promote the eldest, and query the next one of the Baidu-related domain, the chain unexpectedly reached a staggering 18,000, And a lot of the quality of the chain is good, this for a corporate website, it is too amazing.

In view of the above, the company's network marketing work is certainly very good, but the problem is: they do not have a person to know the site visit the daily IP, daily average consultation and final sales data, there is no statistical monitoring of data, not to mention data analysis. For them, network marketing and network promotion is directly equated, the company all work is to do SEO rankings and the use of machines and artificial to send out promotional information.

and the network spread as the whole network marketing, the result is: the company's Web site content updates slow, product data incomplete, not to mention that there has been carefully planned sales force products and Information page, Web site Customer experience is not good, no sales force, no credibility, the website conversion rate is not good, or even a long time no deal conversion, And because the company can not find the problem, helpless, network promotion team morale is low.

Vegetable Root Tan Network Marketing organization thinks: Network marketing is not only network promotion, but a project strategy planning, website (shop) planning construction, Web site sales force planning, network dissemination promotion, Sales transformation and data analysis and many other aspects of the organic system engineering, the core of the project is sales transformation. and statistical analysis of the network Marketing system is an important part of organic integration, data can let us find problems, so as to adjust the strategy, solve problems, improve the overall operational efficiency.

Analysis of SEO data monitoring

such as included, outside the chain, snapshots, friends chain, keyword ranking, PR, etc., can quickly use tool monitoring analysis, these data through the longitudinal analysis of time, can quickly sum up the work of SEO related issues, combined with the site data keyword access, can analyze and summarize improve keyword strategy.

Statistical analysis of Web site access data

Directly through the statistics backstage will know, can let us know the source of the site traffic, visitors area, the peak time of the visit time, visitors to jump out of the page most data, visitor source keywords, what the page consultation rate is high, what page out of the high loss, what page browsing high, the number of visitors, how many data, And through the horizontal, longitudinal and cross analysis of these data, and according to the analysis results to improve and improve the relevant work, it can greatly enhance the efficiency and effectiveness, objectively can also enhance the motivation and passion of team members, forming a virtuous circle.

Statistical analysis of enquiries and turnover conversions

The consultation volume records, statistics and analysis, can also find a lot of rules, can be consulted for customer classification, key customers, quality customers, ordinary and marginal customers, but also conducive to improving efficiency.

The combination analysis of disseminating data, website access data and consulting transformation data can validate and adjust the overall strategy of network marketing. Data can also be expected and decomposed, which is the basis for KPI performance assessment, can use data to create a high executive power network marketing operations team.

It is an important link to improve the efficiency of network marketing and optimize the effect of network marketing to pay attention to and use the statistical analysis of data monitoring. It is no exaggeration to say that data analysis is the fulcrum of network marketing, the use of good can generate huge energy. Just as the vegetable root TAM Network Marketing agency serves these companies, after the initial analysis of the data, all the work center to improve the site customer experience, enhance the site sales force, combined with the promotion of a large number of target customers, the site's conversion rate has been greatly improved, with a small investment and improved to get a great harvest.

The original text is published in: Vegetable Root Tan Network Marketing Organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.