Do microblogging marketing first understand what is the Micro-blog Camp

Little head today to talk to you about what is microblogging marketing, I often see online some enterprises recruit micro-blog marketing talent, their recruitment requirements write very interesting, the following small head http://www.aliyun.com/zixun/aggregation/39520.html " > Baidu 360 through-train bidding software small series to paste an enterprise recruitment micro-blog requirements: 1. Engaged in e-commerce industry talent; 2. People who are familiar with micro-blogging and playing Weibo are preferred; And so, a lot of people do not know what to recruit the requirements, such recruitment requirements give me the feeling is not looking for micro-bo marketing talent, feel that these companies do not understand what is micro-blog marketing, in fact, if you want to do microblogging marketing, then you must first know what is micro-bo marketing, through micro-blog marketing we want to achieve what purpose? If you know this, then I believe that as long as through efforts then you will be a professional microblog marketing talent.

Let me just say what is Weibo marketing? Using Baidu to give us the answer is this: micro-bo Marketing, is the use of micro-BO this platform, including branding, activities planning, personal image packaging, product promotion, and so a series of marketing activities. Microblogging marketing can be divided into 2 categories, one is the personal microblog marketing, the other is the Enterprise Micro-blog marketing. Personal microblogging marketing is not strange is the use of micro-blog to promote their own personal brand image, to provide their own visibility, we see the stars of the microblog to know. Personal microblogging marketing is mostly in the content of micro-blogging is a number of personal feelings, experience and sharing and so on. Enterprise Micro-blog is mostly to promote the brand or enterprise products brand, providing enterprises or product visibility so as to produce a certain conversion. Enterprise Weibo marketing can go to see Jingdong Mall Weibo, they use micro-bo send some Jingdong mall discount information so that they can bring customers traffic. The above is about Weibo marketing. Frankly speaking, the use of micro-blogging platform to promote products or brands, and improve visibility. The core of microblogging marketing is 10: content, fans, interaction, Word-of-mouth, application; If you know all this, then you are a professional micro-blogging marketing talent.

The following is a brief introduction to the core of microblogging marketing, first of all, the meaning of fan interaction, we have to interact with the fans to increase the activity of the fans, some people will ask why increase the activity of the fans, in fact, it is very simple, you send a micro-blog no one to pay attention to, then you send this micro-blog What is the point? When you send a tweet that is being watched by a lot of people and forwards your microblog, this will increase the exposure of the microblog, which can increase the visibility of the product if it is a commodity. So how do you interact with fans? Here I simply give a piece of advice, using microblogging activities, such as forwarding prizes, which I often see on Weibo, you can go to practice how the effect.

Weibo marketing, the strategy is wrong, the effect will certainly not come; Whether it is content marketing, activity strategy, fan interaction or application marketing, in theory, many enterprises are familiar with the heart, but to implement, whether every item to achieve the ultimate, continuous innovation Summary and practice, this is a question mark.

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