Do microblogging marketing to start with the user experience

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Microblogging marketing is different from traditional marketing, the traditional internet is mostly passive users to accept ads. For example, if you open a Web page, you will have to see the content of the ad on the page. and microblogging marketing is different, users will have a selective focus on what they are interested in. Like Entertainment to watch humorous jokes, internet reds, popular stars, such as micro-blog, like fashion to pay attention to some designers or makeup artist Weibo. Therefore, Weibo users have the so-called "label sex." And the fluidity is also very big. So, to retain fans, you have to work on the experience of the user.

To get a good user experience, you first need to know what users like.

First, users like the unique

There are so many microblogging information today, there are so many duplicate messages, and very few are really valuable. If you study it carefully. You will find that there are more or less millions of fans on Weibo now, and there is something that no one else can copy. Like what:

Celebrities, star Weibo, in the community has a high visibility, based on visibility

Industry micro-blog, in their own industry or a certain area of knowledge has a certain authority, based on the authority of knowledge

Original microblogging, this type of more extensive, such as the original literature, comics original, video original. Or personal experience, such as tourism, feelings, entrepreneurship and so on.

The above example is not so much about the uniqueness of the user, I think it is better to say that these "personalities" are attracting and users. So, to be a successful microblog, it is essential to have your own personality. Only by attracting customers can they focus on what you say about marketing.

Second, users like interactive

Weibo has good, fresh content is not enough, interaction is indispensable. Not only the user needs, the enterprise also needs. The interaction between the microblogging information release is one of the advantages of Weibo marketing, and the thoughtful and humanistic comments can not only deepen the understanding of each other, but also an important way to improve the sense of user experience. For example, some of my friends like to see some star Weibo, one day he suddenly very excited to say, Chen Yao forwarded and commented on his A blog what what, anyway that was called excitement. Really is to see people say, full said for one weeks. After this, she also became Chen Yao's hardcore fans. Although this example is a bit exaggerated, it still shows the importance of the microblogging interaction.

Third, users like free

In fact, I personally feel that this is a piece of nonsense. Now who does not like the free thing ah, but the good recruit is not afraid of the old, this trick really is quite useful. is also now a popular marketing tool, such as to participate in such activities have the opportunity to get a certain gift, forwarding micro Bo can have a chance to get a prize. Just like the panda in the recent beta, a micro-bo forwarding can have the opportunity to get the inner code. is very attractive, small weave also can't help forwarding. But after that is no thereafter, it seems my character or not.

However, this move is not recommended often used, occasionally to engage in activities, broke down on the line. Often do not conducive to the long-term development of Weibo. Because through such promotions, perhaps in a short period of time to get a lot of attention and forwarding quantity, but the value of these concerns and forwarding is not large, the corresponding new fans to understand the characteristics of the product features are not big, future loyalty will not be high, and even some people in order to increase their winnings may, but also may repeatedly forward or use a number of vest account.

Iv. Summary

These are my views on microblogging marketing to increase the sense of user experience. In short, micro-bo marketing is still quite new things, engaged in micro-BO marketing nature also has many places to explore and research, and for micro-blog marketing is not very familiar with people often will produce some misunderstanding, and then go into the various misunderstandings mentioned above, which need to arouse enough attention and thinking.

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