Do SEO need to abandon the traditional search for innovation

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2008 to do optimization, at that time, is just the beginning of the internet boom, the internet is very few people, then the opportunity is, as long as you enter the industry, there is a huge income. Of course, at that time is also SEO this industry has just arisen, Baidu is only just set up soon. That period of SEO, piling up some keywords, mass some outside the chain, your site in the first place, very easy.

Blink of an eye, five years have passed, search engine computing has undergone a huge change, data mining, artificial intelligence, many new technologies have been incorporated into the calculation, but, really keep pace with such rapid development of the webmaster is not many, so many years of optimization process, I did not meet a lot of SEO on the people who put forward innovative ideas , more, we are talking about the density of keywords, outside the chain, so more traditional problems.

I always feel that a good webmaster, an excellent optimizer, should not be bound by the traditional, should keep abreast of the development of search engines, to learn more new SEO optimization core elements.

Here, I have several years of optimization of some of the experience to share to everyone, let us understand, in fact, the key word, outside the chain of that era really has passed.

1. Ranking depends on your user experience

We see that more and more webmaster statistics tools are providing more and more functions, Baidu constantly and the statistical tools of the website cooperation, but also constantly improve their statistical tools, then this is why? The core technology of traditional search engine is semantic search, according to your words meaning (also can be understood as word frequency), To search for the most relevant content, because the mechanism is easy to be used by cheaters, so now the search engine is gradually shifting to a statistically based ranking. For example, a Web page, the previous ranking I am concerned about the number of keywords on the site, and now is concerned about the number of people who visit your site to stay on your site.

By this statistic, the search engine can better evaluate the value of the Web page. Therefore, the future optimization trend, must be based on user experience, as an excellent webmaster, must be their own website user experience to improve, retain customers. In this way, your site ranking will be more and more good, difficult to transcend.

2. Original articles to be based on

We are now emphasizing that original articles are of high value, but not entirely. If your article is highly original, but this article is worthless to anyone, what does that do? Baidu will certainly take this into account, so the original article is not only issued on it, but also to consider whether there is anyone to see. See more people, Baidu according to the results of statistics, will give you the article and the site more weight, on the contrary, no one to see, then your original and plagiarism, in fact, the weight gap is not very big.

3. Link relevance and stability

Baidu is now cracking down on link trading, then we have to consider how Baidu can identify the link to buy and sell. In fact, the simple point is that the sale of links in general after a few months will disappear, or not very relevant. Therefore, we have to do the opposite, choose the relevant links to do friendship, and friendship links must be stable for a long time, not because the snapshot is not good, midway stop cooperation, so sometimes the result will be worse.

The above points, just to give you some inspiration, now the optimization, a lot of people do not, in fact, is not optimized to do, but they did not find new optimization means and methods, in the optimization, we must think more, find new optimization ideas.

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