Do website also need to have event marketing consciousness

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The so-called event marketing, is through the planning of people, objects, scenery, events and other content through publicity to promote the impact of social events, arouse people's interest and concern, in order to improve publicity and awareness, improve the image of the event, planning to promote a means and methods. China's internet media seems to have never lacked hot spots, from early Muzimei, Sister Furong, to the nearest South China Tigers, Yalong class and so on. On the surface, these people should not exist between the inevitable link, there is no similar point. But careful people are sure to find that behind their quick call to focus and even hot spots, there is a net behind the most important role.

Website Classic marketing, in my impression that there are two pieces. The first thing is hit South China tiger incident, in this incident, we can clearly see netease in one of the role played, when domestic public opinion is still in dispute, NetEase Exclusive released 40 South China Tiger digital photos. A stone stirred thousand heavy waves, netease through which channel to get photos? is NetEase's behavior infringement? Whether NetEase's report conforms to the controversy of the news ethics, this also indirectly causes NetEase's news flow to increase greatly, the positive brand image greatly increases the win situation. The second thing is the Chinese football, when China's 2010 World Cup was eliminated early, people to football disheartened, around the call Yalong class, Yalong class became a popular phrase, but only a netizen insight into this business opportunity, He quickly registered Xieyalongxiake this domain name, and made the website famous, caused the consensus sensation, the result is his website to walk the site of others in general several years to walk the road. And I site www.wwjh.net Guangzhou Barter Network, that is, in the pin-change Villa News after the idea of the exchange of things to build the concept. From the above two events marketing operations, through the unexpected events, through careful and rapid planning, action, can be for our website can achieve more than even many times the effectiveness of the event marketing for us to do the site, to pay attention to what?

First: We have to pay attention to things that happen around us, especially hot spots, or entertainment news, or social news, can not just stay in the event or news above, to be good at digging, to know how to use the advantages of the network and expertise, to contribute to the force. Enabling events to combine with our web site and entice users to focus on the site while discussing events, so that the site's traffic and brand power are March growth.

Second: The executive force must be strong, news expensive in new, event marketing also speak Fast, in the event public opinion has not reached the peak of the time must be rapid intervention, must be rapid, and can not wait until someone else put the overnight rice fried you just wake up, this time you are late, on your website marketing worthless.

Third: Should pay attention to grasp the sense of propriety. The traditional network marketing means of failure is unbridled, there is no sense of propriety, and eventually caused people to dislike and brutally banned. So in the process of network event marketing, all things have to leave some mystery and the bottom line, so that in a period of time to grasp and control the curiosity of people, and has been following your website, so that your site to get the greatest value embodied.

Published in ADMIN5 reprint please specify www.wwjh.net Guangzhou barter Exchange Network.