A German octopus named Paul has attracted countless people during the World Cup, due to its predicted accuracy of up to 92.85% of the game's results. We're not going to discuss Paul's ability to be such a coincidence or a miracle, so high accuracy of "Paul ability" if applied to modern internet marketing, advertisers should be very happy to see. Modern advertising industry has long been showing the situation of many industries, at the same time the number of Internet users, age structure is also diversified characteristics, the media choice of decentralization. So in this complex marketing situation, the need for "Paul" to carry out accurate positioning, so that the effective and accurate advertising to target consumers.
The magic of Paul the Octopus is that it always accurately predicts the winner of a game. And the launch of online advertising only to find the target audience, advertisers can become winners. Precision Directional technology incarnation of the network Marketing "Paul", in the age structure of diversity, focus on a variety of hundreds of millions of netizens looking for target audience.
Easy to exchange a complete set of "Paul strategy." Through the basic attributes of users, browsing the track to make records, and long-term analysis, to obtain the type of users and concerns. For example, to a certain advertising audience, through the tracking of cookies file, found that the user in the near period of time focused on the Web, dispatch, stock network and so on a series of sites, each site browsed 10 times to 15 times. Further analysis will find that he focuses on the financial and automotive related information, such as futures, securities, such as high investment, high return on financial related products. The most likely conclusion is that the user belongs to the high-income group, and the current point of interest is capital investment and high-end cars.
In addition to locking the user's interest point, through the recall orientation technology can still be published ads to users. When the target user browses to a page related to their point of interest, the page matches the advertisement to appear, if the target user does not have the advertisement to click, through the cookie tracking, then when this user closes this page to go to other pages, still can carry on the same advertisement to him, deepens the target consumer to this advertisement, the product impression.
"Paul" helps ads find media
There were 32 teams in the World Cup finals, and Paul had no error in predicting the final trophy. If the World Cup teams are compared to an endless stream of media, "Paul" finds the Right "champions" in the complex and diverse media and incorporates integrated marketing strategies for all the matching media.
As the media contact habits of netizens are becoming more and more diversified, the media choice of advertisement is becoming more and more complicated. Different age groups, gender, occupation of consumers choose to browse the media is very different, and the same ads in accordance with the target consumer preferences, and the choice of media. For example, positioning in the high-end of the Camaro costumes, easy interoperability according to consumer characteristics, the target consumers divided into college students and urban white-collar two target audience groups. For student groups, often browsing the site focused on games, fashion, literature novels, entertainment and other sites, and urban white-collar will be the portal site, entertainment and fashion as the first choice for browsing the site.
The diversification of the media has made marketing more complex, at the same time, the target users more focused, so that users can achieve more accurate. Easy interoperability integration of multiple media, will be a large number of vertical site integration, classification into media platforms; On the other hand, the aggregation of more portals, deepen the vertical depth of coverage, advertising more accurate to target audiences. The winner has the prediction and guardian of the Octopus Emperor Paul, who laughs last. and leisurely use of "Paul"-precision marketing strategy, so that consumer coverage and the arrival rate of advertising significantly improved for advertisers to become the industry winners laid a favorable foundation.
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.