Don't ask: SEM funnel-type Marketing

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What is "funnel-type" directly to look at the picture well:

This picture is my official blog in Baidu to get over, he talked about this funnel-type marketing when only stood in the promotion of Baidu to talk about, today silently don't ask on the whole SEM point of view to talk about this "funnel."

First, show the amount

This display volume includes more things, of course, SEO is part of it, I said here the concept of "quantity" not only refers to the "quantity", but also includes "quality." Increase the amount of display is to enhance your exposure on the network, whether you are using paid advertising, search promotion or SEO or say you use e-mail, forums, blogs and so on this specific I in [website Promotion Foundation] inside a lot of list of methods.

Second, the number of clicks

Of course, when your display volume increases, also consider how to motivate netizens to click, not just endless to the obligation to increase the resources of the network, in [stimulate your click Impulse] silently don't ask also mentioned this issue, whether it is through the title party to attract clicks, or through the image of the temptation to click, Have to consider for the back of the order to pave the way, not to attract a number of meaningless clicks, you can change the point of view of the fact, not to allow visitors to feel that they are being deceived clicks, indifferent to do SEO title, description should also consider the same effect.

Third, the number of visits

With the number of clicks you have attracted the viewers, can't let him go out as soon as he comes in. This is also said in the clicks can change the angle of the facts, not out of the reason, to do a good job site experience, can not only look at the site IP to see the site's PV browsing depth, take a simple example, For example, your site is very slow to open, how long do you think the viewer will wait to see your home page, or how long will it take to see one of your products, in the network [Network Video Promotion] I mentioned a problem, a real looking for products will be a visitor to your site for how long? Will you have time to see your gorgeous flish or videos?

Iv. Consultation Volume

This has been to the "funnel" of the fourth level, of course, we also saw the "funnel" more and more small, some friends said my site has IP has PV why less consulting? Of course your IP high PV high indicates that you have done the first few steps better, I do not say what meaningless traffic, I only said that the effective flow and intention of customers, If your consulting is low you consider yourself having no obvious advantages within the site, details of what you are doing, or the most important your contact information is obvious, whether the "immediate" whether in any page, can be very easy to find your contact information is very convenient and customer service communication. Network marketing is a relatively passive marketing, so to find a way to "remind" viewers what I am doing products, I am in this product industry, where the advantages.

V. Order quantity

This is our most concerned problem, when the consultation quantity has, good this is the time to make the order I put aside the site, because at this time in a sense has been "passive for the initiative" this time on the professionalism of the Spectator, service and the real advantages of their products and some sales skills to absolute this order volume, There is the late tracking and prompting two times shopping.

Of course in the entire "funnel marketing" process is also at the moment to focus on these changing numbers: display volume and the proportion of clicks, clicks and visits to the amount of the last order, the whole process of SEM is to use numbers to speak, because this is the most authoritative performance, In these figures can also be very easy to see in which link out of the problem, so as to more targeted adjustment, in order to better maintain the "funnel" the normal shape, will not let it become deformed.

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This article originates from the Zhengzhou seo-silently asks the blog, the original address: http://www.seo-wjk.cn/sem/70/