Don't ask Weibo marketing how to do the media marketing to six steps away

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Marketing is said to be an inscrutable thing.

When you look at a master with long hair and a robes (at least it looks like that), with bloodshot eyes sweeping the field, and then spitting, the depth is even more unpredictable, like a darkness over the audience.

So the rookie shook rattling asked: How to do Weibo marketing? How do you do it for new marketing?

This is not marketing! The stage is not the master, but the big bluff!

Marketing is not equal to micro-blog marketing or micro-credit marketing!

Blinders, how can you see Tarzan?

The emergence of new media has brought about a revolution in marketing, such as the marketing process can be quantified with data, sellers and buyers can more easily interact. However, there is no change in marketing, marketing steps and traditional marketing is not a difference!

Media marketing should take six steps:

1, the choice of marketing can achieve the goal

Marketing can achieve the result is nothing but: ask for name, seeking, for fame and fortune. At this level, there is no difference between veteran and novice. If you can't say what you're looking for in a brand, sales or branding or sales, revisit your own or your client's business.

The thinning result is the data talking:

√ Veteran must say clearly how much the spread of the audience, with what data expressed; If I were an advertiser, I would use logarithmic estimates of accuracy and historical cases to judge media professionalism.

√ Simple data to speak sometimes is not reliable, such as the use of clicks (PV number) to represent the ads can be brushed, this time or use logic to explain the problem. So far I have seen some big brands using PV to measure the effect of advertising, so the brush-click service emerged.

√ Two transmission, three times spread and even n times is the pursuit of social media, but not statistics. CPS statistics rather than the brand heat and other data easier to express the actual marketing results. Recommended that you follow Durex, seabed fishing socialization marketing, through the search engine and other tools of the brand heat analysis, can be seen these brands of social marketing results.

2, determine the project positioning of the crowd

A product must be clear about what type of people to consume, an activity must be clear what group participation. With the exception, the exception is those who spend a lot of money not blink of the golden Master, they are suitable for CCTV's king, rather than the typical customer of the new media. The typical clients of the new media are the people, they will ask: how effective? To effect, you have to locate, otherwise you will be very sad to die when you ask for ROI (advertising roi).

What is the location? If you say "brain platinum is to watch TV for the elderly gifts, eat not to eat unimportant, have visibility, young people will buy, the elderly will accept on the line", OK, you succeeded.

3, according to the crowd to determine the creative

Creativity is a more acceptable way for this class of people. For example, Bentley's consumer groups need VIP services, buy air tickets to first-class class, only buy the most expensive do not buy the best. For example, Chery, BYD's consumer groups only recognize how much discount you give.

We see that even on the surface there is a difference in the originality of a kind of commodity. For example, a group of green house Villas, several professionals said after reading: "We do not understand the lifestyle of such owners." And a developer has always been in the birds do not take a piece of crap place to build a villa, and then tell the buyer this is you can afford the villa, even soy sauce party's money can earn-not to be admired!

Of course, there are hot and general creativity, there are original and plagiarism. Can't think of hot can use time boil, can't think of original can go to copy. However, right and wrong is the principle, there is no way to violate. For example, if you tell a doctor that a meat string that is fried in a trench is cheap, it will be despised.

4, according to the habits of the crowd to choose a variety of media channels

Different people have different channels of access to information. For example: 40 after the grandparents watch TV reading newspapers, and have not read newspapers, using computers, mobile phones, white-collar must go through the elevator between the birth of a divided media; The subway makes the Japanese cartoon industry.

It must be remembered that not everyone is a micro-blogging control; This is the biggest problem with microblogging marketing or micro-credit marketing.

There are several specific principles of media marketing:

√ Different groups of media habits.

√ must consider a variety of media integration, including traditional media, media and network integration, suitable for the same people read a variety of habits.

√ Different marketing nodes of the various media cooperation. For example, brand bedding period, marketing transformation period using different media.

√ The cooperation of different attribute media. For example, brand media and electronic Business media cooperation.

5, design ideas in the channel to spread the method

This is the integration of ideas and channels. For example, when Beijing can see the sea, Durex Scombeau said: Du does not leak.

In different media channels to disseminate the same content of the expression is different, you have to be on Weibo to let people see ads, not dead?

6, timely assessment of the results, the details of the adjustment

Customers want to use data to speak, the media themselves to use data to speak. Data is not just marketing evaluation, but also the accumulation of accurate databases.

Marketing is by no means simple so-called microblogging marketing, micro-credit marketing. Marketing Six steps, constantly reciprocating, this is marketing. This is true for advertisers, for media platforms. Finally, quoting the founder of Chanyu, a micro-bleomycin summary: Where our users, we are. (Wen/Ningjie network zhouning)