Don't equate internet marketing with website construction

believe that all small and medium enterprises to build the site's first reason is to stand in the marketing for the purpose, or to promote corporate brand image, at the same time, enhance the marketing effect. No company will be willing to spend thousands of yuan and do not expect to produce results, even if we are friends or the design of their own website, the intention is to expand the market.

 


has too many small and medium enterprises, although the site of the Flash animation, website interface are very strong, very stylish, very beautiful, but also spent a lot of money in search engines to do promotion and keyword ads, but the effect of network marketing is very general. In fact, the idea is that Web site construction is not so there is a site, with the flow is equal to network marketing, although the two or three closely related, but ultimately we want to see not only the Internet display and passers-by.


website Construction is just a simple foundation, we can not make the basic construction as already is the standard of operation, we need to have a few preparations:


 


1, Network marketing positioning Strategy


 


There is no doubt that we first have to locate the main marketing of our website, what competitors, their own and their biggest difference is what, only the first understanding of these basic issues, you can from your own products and competitors from the separation, otherwise you can not replace the first.


 


2, marketing-oriented website construction strategy


 


through the enterprise positioning design to create a different site and competitors, let the user more convenient through the Internet to understand the enterprise (there is a website but positioning is not clear, can not distinguish is used for branding or product sales); Many companies are constrained by limited budgets, when doing web sites only look at prices and ignore the necessary quality, For example, the website design is shoddy, the server is also very unstable. The end result is that the cost of the website promotion is very expensive, but it does not produce the positive return of the net marketing effect.


 


3, Network marketing promotion Strategy


 


we don't see promotion as a game of money, network marketing does not represent the keyword bidding ads, in fact, many through the money to buy traffic and keyword promotion of enterprises often do not have network marketing effect, because the lack of their own conditions, such as the site is not specific (comparable), no interactive tools, key words are not clear, The article plagiarism and duplication of others, the chain is small, not enough in the chain, and other reasons; many enterprises will outsource the enterprise site, do Shang, although the company has a full-time team but poor performance. All of these will lead to poor network marketing promotion.


 


Save the key words: Although a single long tail keyword flow is lower than the core words, but the conversion rate is far higher than the core words, using a number of long tail words put in the way to improve the overall business consulting volume;


 


only experience to promote the standard: pay attention to Baidu, Google can, appropriate attention to Sogou, search and 360 search.


 


4, Network Marketing Trust Strategy


 


many small and medium enterprises site appearance and awareness of the Internet often determined by the boss's eye, but in many cases, the interface is not directly affect the quality of the site trust reasons, but the site information is not detailed, customers can not get their own content from your website, Found the content but could not find contact information and consulting tools. Of course, there is no denying that a fashion-style site will not be the user's favor, just relative to a beautiful and fashionable site if there is no reasonable guide users to Buy products system, then the beautiful site is just a display only, customers appreciate the interface is not to and you place an order.


 


Note: In addition to focus on the image, to have marketing functions, promote product sales, but also pay attention to the user experience, clear navigation, reasonable structure, while the search engine is more quickly more included in the site.


 


5, Network marketing transaction Strategy


 


Shopping malls such as battlefield, but network marketing is a battlefield without smoke, with the help of Internet marketing low-cost, low risk, high efficiency, beat the traditional industry leading, become the first is relatively easy, the opposite competitors want to overtake you is not a difficult task. A successful general is often let his opportunity to adapt to the environment, in the Internet so developed circumstances, we can not do not grasp the opportunity, we want to be orders rather than show, even if the United States site, no orders just in vain.


 


Note: In the Internet so developed era, do not do network marketing enterprises can only die, in 2013 this era, on the internet could not find you, this is a very failed thing. Find you, and can promote cooperation with you, this is what we have to work hard.


 


6, Network marketing operation management strategy


 


Network Marketing operations around the core business construction, highlighting the site's marketing functions and interactive functions, is based on marketing and sales, in order to promote high customer conversion rate as the goal of the site construction. A good management strategy to push the enterprise higher.


 


Note: Network Marketing through online orders, to achieve the electronic transaction process. Network Marketing Way to support the traditional online marketing, as a supplement to traditional marketing; brand promotion is also a very important, is the company's brand awareness of an important means, the greater the brand sales help the greater.