Don't get the big data.

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Recently there has been a word that is lighter than the letter B-"Big data". The big electric business platform about this big data post overwhelming. It's all about the importance of data to the Internet. Countless experts began to busy making the pitch, where there is a spring ah!

The internet age itself is the era of data rule the world, the importance of the data is certainly self-evident. In fact, the data or those data, but added a "big" word, then an instant upgrade into a tyrants. As early as a few years ago, Tencent, Ali and other big guys have their own data mining team, Ali Group has already set up a Chief data Officer post (CDO), responsible for promoting the "Data sharing platform" strategy. How to excavate, analyze and use these data, and share with the whole society, has always been the core of the major enterprise strategy. From the data nuggets, has long been the consensus of the major Internet companies. Just "Big data" the word is more occasional--3721.html ">2014 years, with Ali and Tencent led the O2O war has already opened the curtain, a new round of shuffle will be staged."

"Data" evolved into "big data", always have a reasonable definition-it generally refers to more than 1000T of data, according to the general machine configuration, equivalent to 400 to 500 computers. When it comes to big data, everyone likes to take "the card house" to say things, (this marketing means better than millet do) the views of the majority of plagiarism: these people said that the birth of the American Opera "card House" is the product of the big data age. What do you mean, "the card House" is the director of Netflix, who has already counted all sorts of data, found that viewers who liked to watch the 1990 BBC version of the House of Cards were also fans of director Fincher, who also loved Oscar-winning Spacey. And then put the three elements together-please Fincher remake the Card House, Kevin Spethilai starring. As a result, the card house was "turned out" like a private custom. That's marvellous. But this process how so familiar, think carefully, which product was born not to consider market demand, market segmentation results. This is a market research process, but the research is for data, for the network, it is more secretive, but also more rogue.

This big data wind naturally also blew to Taobao. A lot of large data on the micro-Bo appeared, the development of a good situation, shopkeepers through large data analysis, ranking improved, sales soared ... Follow their way of thinking, the next step to seize the power of Ali right around the corner ah! But I really can't think, you say you a small Taobao shop owner, not even drill, the customer group 10 fingers can count the things, you do not find the beginning of the team, Po-letter network, such as the electricity business lead the flow, improve sales, but in this do the dream of large data. Frankly speaking, no data or large data, pointing or information, that is the game played by the big players.

I would say that most of the dazzling aura is to hide the stain more thoroughly, and may be blind in everyone's eyes. Now the clamor for "big data" is nothing but the people who want to use it to pave the way for rationalization. Orwell said in his 1984: Whoever has mastered the past has mastered the future. Get the present, is "who has mastered the information (data), who mastered the future." And this information is always in the hands of a few people, the rules of course, by them to make. No matter how dazzling the halo of "Big Data" is, it is inseparable from the infringement of human privacy.

To say a simple example, people who often watch video should find that the ads on both sides of the player will always have a similar treasure you have found in Taobao. This is a simpler process, from data to information to privacy, compared to the big data of the giant's mouth, the equivalent of a cell in the ant at the foot of the elephant. This vast data kingdom, the construction of a real version of the Truman World, you and I are just a chess piece in the boundless world. Because whether you want to or not, as long as you turn on the computer, click the mouse at that moment, the computer in front of you becomes a large monitor, you write what text, published what to say, black who, want to buy something, everything will revert to now said "big data" in. In the whirlpool of large data, we are divided by different standards, labeled, and with data integration and monopoly, this kind of surveillance will only become more and more unscrupulous. Of course, companies eyeing big data to legalize their actions will surely come up with a series of legal provisions to ensure: "We bullying are allowed by law!" Then whose side will this so-called law be on? The masses or enterprises, which I will not say, in the people of China, the answer you understand.

All the things that Snowden had to remember were the world in uproar. In fact, this result, the toes can be counted out. "Whisper", "eavesdropping storm", "Antelope and seedling chicken," I see, with large data is irrelevant, can think about it, have to admire the foresight of these writers. Always the right and the money, the politics and the economy is the family does not say two family words. These books also reveal the potential pitfalls of large data. Privacy monitoring directly affects the degree of freedom. The topic has long been commonplace abroad.

While information abductions are a little less than the benefits of the Internet, it is only now that the situation is less rosy as data has turned into big data.

Data woven a big net, you and I are entangled in the above, the bigger the net, the more you and I have been strangled tighter.