Dot Mall domain name will become the new key to the power business site

Domain Name City (domain.cn) December 5 News, according to media explosion, Jingdong Mall acquisition domain name-Jing Dong. Mall, in the power of the company and up today, the Beijing-east move will also be unified electronic Mall shopping site pattern, and Point Mall's top domain will become the electric business industry's new vane. Confucius, the Confucian sage of China, once said, "The name is not right, the words are not smooth, the words are not smooth, the matter is not", this law is still applicable to the Internet industry.

Dot Mall domain name will become the new key to the power business site

A well-known electric business platform boss once said: "Good domain name is the Internet business success necessities." For an Internet power business enterprise, if the domain name is catchy and unique, the user is very easy in the browser address bar input and smooth access, the flow of access is much easier, good domain name on the site's brand marketing work. In addition to Dot Mall's domain name is clearly more in line with the Chinese general input search habits, it will also become the forefront of the input page.

Domestic electric dealers have recently registered online shopping related vocabulary, domain name warfare is also in sight. Some time ago Alibaba Group officially registered "double 11" and other related words, triggering a heated debate in the industry, and the Beijing east to seize the initiative, by seizing the network domain name Point Mall formally renamed Jingdong. Mall. This will lead to a new round of domestic electricity dealers "famous" war

Qiangdian Mall Domain name has hinted that top-level domain classification has become a foregone conclusion?

Have to mention is in the beginning of this year, double-spell domain name and four spell domain name has been on the internet to set off a new trend, has a number of electrical companies will be the domain name through the replacement of two-way domain name optimization brand search and input methods. Jingdong Mall (JD.com) is clearly in the hope that through the Jingdong Mall's new domain name to further enhance access and search traffic, and hope that through the dot mall domain name to enhance the consumer's attitude towards Jingdong brand awareness, a catchy, good memory of the importance of the domain name can be seen.

Nowadays, "domain name", as the "façade" of Enterprise's Internet electric Business enterprise, is highly valued by enterprises. such as Jingdong, Alibaba, Google and other domain name dote on, committed to do a good job in each brand name protection. For enterprises, a highly brand marketing effect of the domain name can not only enhance the Web site search traffic, but also conducive to users to quickly find sites, improve the number of visits and so on. Of course, the most important thing is: Dot Mall domain name has a unique positioning, will be in the minds of consumers to set up exclusive consumer shopping intention, for the establishment of their own brand high-end positioning and side impact peer brand marketing strategy played a stone effect, so that "with less effort."

Although Jingdong Mall's domain name format has lengthened the domain name, but the better recognition degree sex in lets the user more convenient access at the same time, also can better comply with their own brand effect, and then is to start their own domain name brand, the Beijing East acquisition of Beijing East. Mall is undoubtedly also want to play in the domain name brand marketing strategy, in the electric business Big dozen marketing War today, the Beijing-east of this "Competition name" undoubtedly shows its strong confidence.