Dry Goods sharing: How to get more free traffic on new shelves

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From the contact with Taobao has been 5 years, as the seller status, also has more than 1 years. Gradually found that Taobao more and more difficult to do, so, to now slowly turned to the micro-credit marketing. However, today is still to talk about the flow of new products.

Today, we mainly talk about the flow in the category. Although speaking does not necessarily make you promise to bring thousands of traffic, but it will certainly help you. The following is a case of menswear as an illustration. Do not understand can directly micro-trust me, micro-signal is onehong123.

First picture

We should all be clear about the entrance to the class. I am here to say that in the Circle 2 and 3, these 2 entrances are different. 2 in the circle, should be counted as pure single-minded category, such as Taobao men go in, is a single-minded men's and men's some accessories. 3 in the circle, look at the picture below.

It goes inside, there are a lot of choices directly, so, two places in contrast, the competition will be more intense.

So, we first enter the Circle 2 "Taobao Man", as shown.

After entering, we do not directly select the left side of the category, nor click on the right side of the picture, we need to find a new product in line with our own classification. The navigation bar, there is a "Chunshang new" column, this is the place to meet our new products. Let's go in.

After entering, there are categories, I take men's T-shirts below as an example to say how to appear here.

First, you'll see a very obvious label "new", and then the second message is "a week ago", so what can I read from these 2 tips?

According to my logic, I'm going to be here, and I must have these 2 features. Well, I'm going to study, how to show the "new" label. Through analysis, some of the necessary factors are drawn as follows: 1, the premise is definitely not a violation of these points, 2, the main map without promotions, such as psoriasis, 3, to take the main picture, not too landscaping, 4, are the store's first release of the baby, 5, not second-hand. These are the basic features.

With the first new label features, may not appear here, because the baby is also a lot of, you want to appear, but also need to rank to the front.

As a result, the message "New on a week ago" is very useful, because he is concerned about the shelf time.

Through my observation and analysis, I have also sorted out the impact factors of baby's ranking here, and share it with everyone. He was mainly based on the quality score of the store and the quality score of the product. The first is the upper and lower shelf time. The closer you get to the bottom of the baby, the more in front. The second place is the sale and collection of baby. Then the dynamic score. There is the conversion rate of the store, refund rate, refund dispute rate. In addition to the upper and lower shelf time, the other weights are almost all parallel, it is difficult to distinguish which is the most important, which is the least important.

So, with these points in hand, we can optimize for the baby. First of all, is in accordance with the "new" requirements, so that Taobao can give our baby hit the "new" label, because the "new product" of this label, Taobao automatically will meet the conditions of the baby hit, no way artificial operation. Secondly, it is reasonable to arrange the upper and lower shelf time, the sales collection brush up.

Below, continue to share dry goods.

Or in the "Taobao Man" Inside, "Chunshang new", The Right "men" click on the next, and then pull down, there is a "new product recommendation", click on "More"

After entering, we can find that the box automatically checked the "new product", "Wang Wang Online" "Protection", so, here is also a new flow entrance. About here a new product display sort, and before that is similar, just, this side, shopping malls more, the weight of the mall may be more points. However, according to my observation, there are more traffic, the transformation should also be better.

Today we share so much, the next issue more dry goods continue to share. If you think this is useful to you, you can collect it and try it yourself. If you have any questions, you can call me.

At present, I also gradually shifted the focus to the micro-credit marketing, there is a micro-letter of interest can also find me. Micro-Credit public number: share009, private micro-letter is onehong123.

There are a lot of good articles about micro-letters, you can see.