Dry up all the free resources of Sina Weibo--a detailed explanation of micro-blogging utilities (i)

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工欲善其事, Prerequisite! Playing Weibo, too. Microblogging after the opening, whether it is the official micro, personal micro-blog or grassroots entertainment microblogging, must first take a good name, and then give it a positioning, and then open your microblog tour. Play micro-blog process, I personally summarized as follows: Learn to play → play to learn → teach others to play. The familiarity of micro-blogging tools varies from person to person, but even if you haven't eaten pork, have you never seen a pig run? Whether you're a micro-blogging professional, or an ordinary microblog user, you must have used or one or two of these applications. Because of the relationship between the size of the plot and the layout, the advantages and disadvantages of the listed tools have been a phrase, and in the next three articles, I will give you a detailed description of how to explore their value in depth.

The first part: Content generation.

Microblogging content can not be separated from the text + figure + link three parts, even if a microblog has millions of fans, but long-term does not update or do not have good content, fans are certainly fewer and less, the essence is: content to determine everything. This is also the reason why the red Weibo has many fans in the subdivision field.

Content is a necessary condition for the survival of a microblog, if your microblog can not find good text content, but also need, "microblogging content Library" and "Leather Time Machine"

These two apps must be the best choice. Their content library is categorical, and has keyword search function, and each micro-Bollento are matched, click the mouse to choose to send. Good pictures tend to make the spread of micro Bo more than half the effort, Del Piero provides an independent mapping function, so that the micro-blog content more brilliant.

"Micro-Blog" is a third-party Web site, it is through the crawl Sina Weibo popular microblogging content presented on the site. This website is a good place to see the popular and unusual things on Weibo.

In fact, Sina Weibo has brought a powerful content library, that is its search function.

Sina Weibo search provides Twitter content such as popular forwarding, comments, etc. (although many popular forwards are ads, there are some useful values). In particular, keyword search, want what content on the search keyword, search out the popular results appropriate change (encourage original, but the time can be used in this way), and then sent to their own micro-blog often have unintended effect, I am busy with this trick.

Now is the time to read the picture, good pictures tend to make micro bo spread to achieve a multiplier effect.

Sometimes a lot of pictures need stitching together, the current well-known puzzle tools in addition to SINA micro-bonnet embedded, there are beautiful map, can be cattle and PS. And in the Sina Weibo puzzle function before, I send micro bo time tight, the puzzle with "闻彰 jigsaw puzzle", the application of the use of fast, can go to four directions collage, and can use a group of pictures of the animated picture. The disadvantage is that if the size of the picture is different, spelling out the photos are not standard, very ugly, and the resulting picture quality is low, can not accurately show the details.

The puzzle of the handset end uses "GIF quick" and "Beauty Mito". Quick-racer may be familiar to us, as well as the puzzle and micro-blog, there are templates and beautify the image function. Another mobile phone has friends, Pushpin and other landscaping tools, processing can be synchronized or share to micro-blog, with which paragraph is not important, the most important is their favorite. #p # subtitle #e#

The last of the microblogging content is the link, Sina Weibo provides a short address service, the content of the microblogging link after the release of the short address is presented. If you do not want to send microblogging and want to generate a short address (video can be directly generated), then "short Address builder" This application can help. There is also a third nowhere chain "Webmaster Tools" also provides a short address generation service. What's the use of a short address? I often use in the client micro-blog proposal content presented above, some links have hundreds of letters, paste into the PPT is not beautiful and affect the reading, posted on Sina Weibo short address both reduced space and let people know that this is the link on Sina Weibo. In short, how convenient how to use, friends themselves are experiencing, choose their own think the best can.

Part II: Content release

When the first part of the text, pictures, videos, and links are ready, the next step is to publish the content. The first is the choice of release time, the active peak of microblogging users is the noon break and night after work home, this two-time period is the SNS network of the prime time, if the micro-bo positioning of the entertainment nature, these two period more can not be missed, here affixed to the forward period of Sina Enterprise microblogging active user period distribution for your reference.

(Data Source: 199it).

A corporate microblog if Sina, Tencent, NetEase, Sohu and other portals have opened micro-blog, so the application of multiple platform content publishing can help, it can save a lot of business micro-blog Management time