E-commerce era cautious selection of network promotion mode

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the network society, the traditional business model is also upgrading, online sales are growing faster, and strive to break the time, space and geographical limitations. Thus more sell products, better for the company to bring benefits.

What does business mean? Business is mainly about cost and profit, and E-commerce, we all know, is a capital flow, information flow, business flow, logistics in one business model, which has a great difference with the traditional marketing model (such as: the height of the network goods, network users, the speed of transmission of information), But its development also has the bottleneck: the network technology and the security existence question, does not have the corresponding legal restriction and so on, but as the society future main business model, certainly will become more and more standardized. There is no doubt about it. Every new thing is through a similar stage, from the birth to the development of mature and even decline. But it is clear that e-commerce is booming.

So, how to let their products in the vast network of the ocean can wind and waves, into the eyes of people? How to choose the right way to promote, so that their products in the current dazzling market to stand out? Below, I will introduce a number of different ways to promote, so that friends can reasonably choose the way to promote products.

One: paid promotion vs Free promotion

Paid to promote the representative of course is Baidu bid. The so-called bidding ranking is: The merchant paid the fee, can be in the keyword search results ranked in front, which has been Baidu to the core business model. I believe many enterprises have done this way of promotion. But the bidding rankings, which have operated peacefully for years, have recently been criticized continuously. The higher the bidder, the more forward the line. This allows a lot of scam companies to drill holes. News report: "CCTV" news 30 minutes, "a two-day report of Baidu's bid ranking shady, Baidu bid rankings are accused of too much artificial interference in the search results, causing spam information, involving malicious shielding, was referred to as" extortion marketing ", and caused the public to its information fairness and business ethics of doubt. This is the "Sanlu gate" after the first major Chinese search engine to the forefront. "Indeed, not only that, a lot of enterprises to do after bidding, although the ranking, but its competitors to take improper malicious clicks of the behavior, resulting in the promotion of the cost of an instant run out, to achieve the established effect." Such malicious competition has brought a lot of losses to the business. Paid in the form of such as magazine ads, all kinds of online pay ads. Pay to promote the way, to consider cost-effective, consider a large number of investment funds.

Free promotion. Micro-era, micro-Boges, blog hot, so many people became famous Bo. Hits are high. (This is not easy, of course). The rate of large, natural site traffic, if it is a for-profit site, the marketing effect can be seen. Free promotion also has the Forum promotion, the mail promotion, the soft article promotion and so on. and soft text to promote the smooth and silent, clever advertising in the original content, so even if not with the site outside the chain, but also to the site to bring large traffic, for enterprises to bring excellent brand publicity effect. This free promotion relative to pay promotion, more and more by the major sites of all ages. and gradually form a professional promotion market, (recruitment dedicated to do network promotion, or rely on professional promotion company to operate), but also to promote a lot of people professional to do to promote marketing. But the cost is relatively cost-effective, and the effect is good. More representative of course is search engine optimization, that is, SEO. Nowadays, this kind of promotion method is praised by many enterprises. In particular, those who do not have too much money to do high consumption bidding promotion of small and medium-sized enterprises. SEO optimization, popular some talk, is through the setting of keywords, and then through a certain technology, will contain keywords your page in front of Baidu, so as to improve the way Baidu rankings. This is based on search engine ranking rules and a promotion method, is more popular in recent years, the network marketing methods. is a good way to promote the choice. (Interested to add qq:740538446)

II: Channel selection: Online vs offline

Online promotion Although has already been a high-profile march into various enterprises, but this does not say that it occupies all the market. Many companies are not divorced from the traditional offline promotion. Or, offline promotion must exist. The so-called offline promotion means the promotion of non-network channels. Of course, when the Internet was not developed, enterprises are through this form of ground-style promotion. The aim is generally to enhance the brand image, but the disadvantage is that the investment is big. If the goal is to promote IP or PV, the effect is not very good. Online promotion, free from the geographical limitations, including store leasing and other investment. Here, the author thinks, as far as the promotion channel is concerned, the best marketing mode is the combination of line and line, which can improve the sales ability of the enterprise. This may be a more reasonable way to promote.

Three: The specific operation: Conventional vs unconventional Operation method

There is no shortcut to practice for any purpose. Can only go down to earth. The so-called "shortcut" is simply a way for people to achieve their goal by giving up something. But giving up is far more valuable than a given goal. There are a lot of popular "young and old". The author is not opposed to this age gap between the larger people's marriage, if only based on love, because true love across the age limit to combine words, I agree, but in fact, many young girls now for money, in order to not work hard or less effort to achieve the goal of pleasure. Make the act of showing off the rich. I despise this behavior.

Now do SEO optimization, in the industry, there are also means to speak. Black and white hat. Black Hat technology refers to the use of easy to be punished by the search engine technology or means, so as to achieve the goal of improving rankings. This technology can quickly make the site top. But also very easy to be Baidu found that the site is easy to be k off. This not only to their own site as a influence, but also affect the links of the site. Some customers do not understand, want to rise faster, they do not know this line of the market, but we have to the strong relationship to tell customers, because, integrity is the best tool for cooperation. Therefore, if you want to engage in this industry for a long time, please use the formal technology to do the ranking is the most stable, most effective, but also to allow customers the most assured operation methods.

Ma Yun said: "Today you do not do E-commerce, five years later you will regret." Although many enterprises have followed the teachings, the choice of E-commerce, but here is a reminder. E-commerce era, we must carefully choose the network promotion way.

These are some of my summaries. Source: www.sdseo668.com by Taishan Power SEO Studio completed.