E-commerce Outsourcing: A full range of integrated marketing under the new development opportunity

E-commerce Outsourcing: A full range of integrated marketing under the new development opportunity

Cheung

E-commerce has brought a new development opportunity for traditional enterprises, whether it is a self-built electric business platform or outsourced to a third party, the traditional enterprises should choose cautiously.

The internet has a chance for everyone.

The world financial crisis has stifled the pace of economic growth, and the government and companies have focused their attention on E-commerce, hoping to lift the trap through these new economic models. In fact, the traditional enterprises to test hydropower, although the trend is forced, but also an inevitable reduction.

Review of the development of E-commerce can be seen from the dot virtual company, to Business-to-business, Consumer-to-consumer, the rise of the platform, and then to traditional enterprises have been involved in the electric business, E-commerce has experienced two waves, the scale of growing, the market is maturing. Today, the rapid growth of the net-buying group has strongly promoted the fast development of the online retail market,

From the traditional enterprise's own development, the electric business can be more accurate understanding of user needs, more accurate grasp of user consumption habits, in order to effectively purchase target users, truly achieve on-demand production, precision marketing, and thus promote the enterprise upstream and downstream of the entire supply chain changes.

According to the sustained growth of the national economy, electronic commerce can minimize the consumption of resources and improve the efficiency of economic operation. With the maturity and popularization of online shopping, the E-commerce market has climbed from billions of millions to a trillion scale, for the future development of national economy and sustainable growth, E-commerce contains a huge potential impetus.

Governments at all levels have never been so attached to E-commerce, traditional enterprises have never been so bullish on E-commerce, E-commerce, the blowout phenomenon has emerged, bringing unprecedented development opportunities, traditional enterprises to enter the electric business is an inevitable trend.

How can you take a new road when you wear old shoes?

How to grasp the new development opportunity of e-commerce is a new subject faced by traditional enterprises. At present, the traditional enterprises to test hydropower, roughly can be divided into four categories: one is to supply the online mall, the second is authorized agents open shop, three is commissioned by the third party platform straight camp, four are built online mall.

Because of the gap between the scale of the traditional enterprises and the market, it is impossible for the electric dealers to choose the unified mode, but there is a common problem, there is no operation experience, lack of understanding and prediction of e-commerce, it is difficult to form a competitive advantage with the new type of electric business enterprises.

Choose what kind of electric business model, directly related to Enterprise's profit and future survival and development. Many traditional enterprises to set up a network or E-commerce department, the human resource is badly scarce, the temporary formation of a team, rushed to the battle, how can not professional professionals to do electrical business? Some traditional enterprises, although the introduction of professional talent, but the internal human resources and Electric Corps team's ideas and operational experience is difficult to running-in, conflict between each other to improve communication costs, efficiency decline, this drawback is inevitable. Traditional enterprises are difficult to integrate a professional and sound professional team, human resources has become an important bottleneck in the development of electric business.

The outsourcing of electric power business

For more small and medium-sized traditional enterprises, the choice of the mode of the electronic business outsourcing is undoubtedly a shortcut.

On the one hand, self-built electric business platform, the risk is very large, not only large investment, long production cycle, but also difficult to adapt to technical management and operational promotion of higher requirements. At present, there are few successful people in the traditional enterprises that build their own electric business platform.

On the other hand, the domestic third-party E-commerce platform has matured, professional experience, strong technical strength, short production cycle, high investment income, greatly reducing the small and medium-sized traditional enterprises operating costs. The Omni-Directional integrated marketing service of the electric business outsourcing can not only provide a complete set of operation plan for the traditional enterprises, but also increase the training of the electric business talents.

Third-party platform for the traditional enterprises to provide electric business channel planning, construction station or platform open shop, operations, operation, marketing, warehousing, logistics, customer relationship management, data analysis, customer service, after-sale, such as one-stop service, traditional enterprises can be a reward. At present, Nokia, Motorola and other well-known mobile phone manufacturers to outsource to Beijing Hing Long letter Tatsu, conversion rate is very high, good revenue. The United States A.O Smith Company to outsource to Hing long letter Tatsu, in addition to the development of A.O. Smith Official website Mall, just won the Jin Yuan Award outsourcing service Provider Hing Long letter Tatsu Taobao flag, Amazon, Jingdong Mall, Bowser Mall and other E-commerce platform to build A.O. Smith flagship store.

It is the only way for traditional enterprises to break through the bottleneck of development, and the Electronic business outsourcing is the wise choice of traditional enterprises.