E-commerce turnover has risen sharply to find a new outlet for SME interactive marketing

At the second China International e-Commerce Application Expo held yesterday, Liu Junsheng, chairman of APEC Electronic Commerce and Industry Alliance, introduced that China's e-commerce turnover rate has increased by over 70% per annum since 2006, and is optimistic that it will reach 15 trillion yuan in 2010.

More and more small and medium-sized enterprises to join business-to-business E-commerce Marketing, promote the overall prosperity of e-commerce. At the same time, E-commerce transaction volume climbed gradually, creating a small and medium-sized Enterprise Information Age Network marketing new situation. E-commerce is recognized for its low cost, high efficiency, openness and other characteristics, reduce transaction costs, but also for enterprises to create more trade opportunities, as many enterprises to deal with the global financial crisis Haven Bay.

However, not all enterprises use network marketing means can achieve the ideal effect. Many have tried to network marketing of small and medium-sized enterprises complain, now the network marketing spending more and more big. With the increasing of information consciousness of Enterprise's network, the competition of small and medium-sized enterprises participating in Network marketing is more and more fierce. Some small and medium-sized enterprises reap more and more poor returns, the effect has become much more than before.

Why one side is a wave of network marketing waves, while SMEs are not satisfied? Youboy, founder of the research on SME services in internet marketing for many years, said: The main reason for this result is that some small and medium-sized enterprises lack enough knowledge of network marketing, the purpose of network marketing is still very vague, more is that they do not know how to choose their own network marketing promotion methods.

At present, small and medium-sized enterprises to network Marketing awareness of the current situation is that many SMEs think search engine rankings is Network marketing, so more focused on search engine rankings. And the search engine is in fact an advertisement behavior on the internet, the current Chinese search engine ranking mode is mainly based on the bidding ranking. Bidding ranks more and more enterprises, ranking more and more, all kinds of related to the ranking of human intervention Fengqi. Most of the companies involved in the bidding rankings inexplicably increase the cost, but the effect is getting worse.

Even in the "Baidu", "Google" on the gold-plated rankings, they are only to bring traffic to corporate web ads. Business owners in the use of search engines to carry out the rankings of Web search engines must first clear their own purposes, pay-for-bid ranking is not to pursue traffic, but the actual effect of trade transactions.

E-commerce is another big application in Network marketing. With the development of E-commerce in China over the past decade, the current trend of network marketing applications of small and medium-sized enterprises from the search engine advertising to business-to-business E-commerce, especially business-to-business Interactive marketing model in the small and medium-sized Network Service market has long been popular.

The "Search +b2b" of business-to-business search engine is the main service mode in e-commerce interactive marketing. From the current development trend of network marketing, network applications, whether serving individuals or enterprises, must contain search and correct feedback on search subject search behavior information. In terms of business, business-to-business search engines are based on business-to-business businesses on the internet, emphasizing the need for instant interactive marketing of both supply and purchase.

Youboy business-to-business Search engine business technology, but also the online supply and procurement of products, user information matching services, enterprises can be the first time to get business opportunities, the initiative to contact the demand to purchase users to negotiate business.

According to Dyson, business-to-business procurement business is generally product-oriented and trade-oriented businesses, the purchase of things basically to produce raw materials and wholesale trade products. Because the procurement demand for most of the long-term, continuous behavior, so as long as the shop users learn to seize the opportunity to have direct demand for buyers contact to promote business, the temporary end of the purchase of the business to establish a customer relationship, which will help them to maintain long-term friends trade relations.