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Today, more and more companies are starting to adopt e-mail marketing, and if used just right, marketers can immediately connect with tens of thousands of potential and existing customers at a much lower cost than mailing marketing.

However, there is a huge risk of blindly implementing e-mail marketing, and users will be disgusted and even angry at the large number of e-mails they receive, and they will always delete those emails directly or even complain to a mailbox service provider, making a lot of effort in email marketing a waste.

e-mail, if deleted directly as spam, loses the opportunity to deliver to the customer. Therefore, how to improve the effectiveness of e-mail marketing, become critical, the following is the e-mail marketing pioneers summed up the effective ten tricks.

1. Provide more value

Today, users expect more and more value for e-mail communication, so the first rule is to find new ideas and provide more value than competitors. One of the important things is not simply to sell, to persuade customers to buy products, but to strengthen the education of customers. According to the products why the characteristics of the purchase of the relevant specific background, or even related to the introduction of ancillary products, although some products may not be the company's flagship products, but this will attract more users to register, click on the relevant mail, browse the network shops, and view the relevant information, Thus creating great commercial value.

Statistics show that users can tolerate up to 15 business information messages, including credit card descriptions and the latest information about their children's schools. So this is a 0 and a game, if you want to grab one of those 15 seats, you have to deliver more value.

2, to the new user timely feedback

The enterprise must have a specific email address to receive all feedback from the user. This requires a person to be responsible, even if an unregistered user's inquiries, should also be answered, because they are potential users, has great value. Maybe the weekly feedback is just a few simple numbers, but it can't be taken lightly because it means they have an interest in the product to ask questions or feedback, and it's likely that some of them are the most valuable users.

In general, users who register within 30 days of ~60 days before the end of a large marketing campaign are the most active or most effective users. Once they have registered, they need to send an e-mail to express their gratitude to establish a good relationship. Thereafter, depending on the interest of the user, more content is provided in the email so they can pick and respond to the messages you send in dozens of or even hundreds of emails received each day. Giving small gifts is usually very effective, such as giving a 10% discount for the first purchase, and being effective in 60%, helping to maintain a healthy relationship with the user and attracting them to follow up on the next offer.

3, know your registered users

Although this means browsing through thousands of email addresses, but this laborious work is really necessary, because: 1 you will be aware of your users will choose which mailboxes, in order to take some measures to avoid being used as a spam direct deletion, or according to the different characteristics of each mailbox, to show more eye-catching. 2 If some people use the company's mailbox, then you can get a general understanding of the industry they are engaged in in order to provide more targeted services. 3 can correct some obvious spelling mistakes. 4 If a competitor is mixed inside, it can be deleted.

4, according to the mailbox characteristics to optimize the content of the mail

What is the mailbox that users use most? Gmail, Yahoo, or company mail? Need to distinguish clearly and in order to adjust accordingly.

If it is a Gmail mailbox, you should not blindly click to send, but to learn as much as possible Gmail mailbox features, so as to adjust the message title, the content of color, font, size, etc. if it is a company email, it is also very valuable, which will determine the nature of your email, such as business-to-business or Business-to-consumer.

5, the user to subdivide

Now that there is no universal marketing, you need to subdivide the users you want to post. At present, there are some sophisticated market segmentation technology or software (there are many email providers to allow the message with the correlation code), may be worth trying, but the most important, or to innovate.

You can keep track of the messages that have been opened or the customer information that has not been opened at all, and the ability to track those who have paid for the order, or have not paid for it, or those who have read the emails but have not yet bought them, and they are worth studying.

There is another "front-end" analysis of the market segmentation method, that is, after the user registered login, appropriate to ask some questions. In general, users are generally happy to answer at least four questions as long as they are not difficult to answer, including giving their mobile phone number or email address.

At this point you can subdivide according to the user's intention, such as why do users want your product information or corporate news? or what does she use your information for? Even you can go further to mobile phone marketing or SMS marketing. A wide variety of tools make it possible to provide personalized mail to customers, and customers are more likely to accept such information. Online bookstore Amazon has won many loyal customers by sending e-mails and suggestions to customers who are willing to accept advice through their shopping histories. Amazon.com

6, for the major customers to provide more concessions

Big customers are the most valuable group of all registered users, so they will be given more concessions, usually by offering a 20% discount on their next shopping trip, or by a direct reduction of 100 dollars. Of course you will find that occasionally a few users may buy only 101 of dollars (on average, these big customers will buy 350 of dollars of merchandise), but it doesn't matter, first of all, a lot of big customers don't always use these benefits, and if they enjoy a discount, they usually buy an average of 1000 dollars of merchandise, That would be a happy ending.

In addition, according to the characteristics of such customers, combined with e-mail marketing convenient, fast characteristics, can provide some time-sensitive information. For example, Travelocity, a travel company, keeps sending e-mails to customers that are called "online bookings," which provide real-time updates of ticket information when the customer needs it.

7, calculate the revenue generated by each email

Once you know the financial benefits of each email, you can determine whether your e-mail marketing is successful or not. After all, the proceeds are the first. For example, every 100 emails sent out, generally should produce a new registered users, if below this number, it is necessary to find out exactly where the problem. It also helps us figure out how many of our mailing lists are not subscribed to, and can get rid of them and return to the desired returns.

8, the promotion of a commodity or many items

Only a single item may be highlighted and more in-depth, but it may not be to the liking of some users, but at the same time to promote a variety of goods also take a lot of risk, such as people think that too much introduction. Perhaps the best advice is to recommend a variety of items for an interesting theme, such as the 10 items that are most worth wearing when you are on a beach vacation. How the effect is the best, need to be carefully analyzed by the people because of things, in addition, it is best to be based on the different characteristics of the commodity combined with the introduction of the theme.

9. Simplify content and form as far as possible

If you haven't specified a special service for BlackBerry or other mobile device end users, it's time to start. For this group of users, use as concise a language as possible, clearly stating your intentions and your product. To a large extent you need to rethink some or all of your email marketing strategies.

10, constantly looking for new registered users

The more interested registered users, the more sales will be generated. This seems to be the most understood truth, isn't it? However, you may not realize that you may not need to use a large marketing budget to find new registered users.

For example, to establish a good relationship with well-known bloggers, or to sponsor a particular kind of activity, such as a sporting event or a business competition, or to set up a network marketing library in which the author of a book or treatise is selected by you. Experience shows that these activities are not expensive, but the effect is very good. Someone has spent 500 of dollars sponsoring a major online magazine event, with 3,000 new registered users. And when you build a reputation in the industry, you'll find that blogs and magazines are the first thing they think of when they need partners to do business promotions. Then the success rate of email marketing will be greatly improved. (This article is supplied by www.5188ptc.cn webmaster)