e-Mail Marketing

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E-mail is an efficient and inexpensive online marketing tool, but if you do not understand the rules of e-mail marketing, often counterproductive results, and even the strong protest of the recipient.

If you want to effectively play the role of email marketing, be sure to pay attention to the following points.

1. Do not spam
Using an e-mail marketing tool, you can only send to those who have previously been licensed (there are many ways to get permission from a recipient, such as membership, mailing lists, news messages, etc.).

2. The message has no subject or unclear subject matter
The subject of the e-mail message is the earliest information that the recipient can see, whether the content is noticeable or not, and the topic plays a significant role. The subject of the message should be concise so that the recipient decides whether to continue reading the message.

3. Hide Sender Name
This kind of mail gives the impression that the sender is doing something shameful, otherwise, why do normal business activities fear to leak their true face? How credible is the content of such a message?

4. The content of the mail is complicated
E-Mail publicity is different from newspapers, magazines and other print ads, the greater the length of the company can show the strength and boldness. e-mail should strive for simplicity of content, with the simplest content to express your appeal point, if necessary, can give a link to the details (URL), if the recipient is interested, will actively click on the content of your link, otherwise, the content of no more value, can only cause the recipient's disgust. Also, for those users of free mailboxes, because of the space limit, too large mail is definitely the preferred object to be deleted.

5. The content of the message is attached form
Some senders for the convenience of the map, a file or even a number of different formats as attachments inserted into the mail content, their convenience, but to the recipient of a lot of trouble.

Because each person uses the operating system, the application software will be different, the attachment content may not be able to be opened by the recipient, for example your attachment is the PowerPoint format document, but I do not have this kind of processing tool at all, then your attachment has what value? Moreover, even if there is the same application software, have the use of experience, people know that open the attachment is a troublesome thing, especially for their own not very interested in the mail, just lazy to open it!

Therefore, it is best to use a plain text format of the document, the content as far as possible in the body of the message, unless you insert pictures, sounds and other information, please do not use accessories!

6. Send frequency too frequently
Do not mistakenly believe that the higher the frequency of transmission, the more the recipient's impression. Too frequent mail "bombing", will only be annoying, if a week repeatedly send several of the same mail, you will certainly be included in the "blacklist", so that you will never lose those potential customers, your e-mail marketing plan can only be a profit-making yell.

7. No target location
Maybe your email address was collected from the Internet, maybe it was bought from someone else's hand, or according to some kind of "law" inferred, in short, get these "resources", also no matter (actually also can not know) is not their target audience, just send spam messages without distinction, such "marketing" has the effect is strange!

8. Message Format Confusion
Although the e-mail does not have a unified format, but as a business letter, should at least refer to the format of ordinary business letters, including the address of the addressee, the message body, the sender's signature and other factors.

9. Do not reply to mail in time
Evaluation of the effectiveness of e-mail marketing is one of the indicators of customer response rate, customer response, of course, is a good thing, should promptly reply to the sender. But not every company can do that.

It can be imagined that a potential customer sent you a question about the product, must be eagerly waiting for an echo, if the two days have no results, he will not have the patience to wait, perhaps already become your competitor's customers.

10. Raise the price for the customer of unsolicited letter
Receive the customer's unsolicited order letter, if you think the customer is selected your product, you can ask for a high price, then you are wrong! Because in the open market of the Internet, the supplier of similar products is always a lot, in general, customers will also send a number of manufacturers the same inquiry letter, he will compare the performance and price of each product, if your quotation is high, you absolutely cannot win this customer!

Compared to face-to-face quotes, through e-mail quotes rather passive, send the message can not change, and can not find a competitor's price situation, you are more likely to see the customer's response flexible quotes.

Therefore, to provide customers with the best quality products, the cheapest price is the only magic weapon to succeed.