Earth People Education Network April Promotion Program

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participants are responsible for the content of the editorial department to prepare the Earth People website, promotional content Technology department daily collating flow statistics, focusing on new visitors and retention course Add group organize daily add content title and link Technical department to on-the-job research and promotion page title, keywords, description changes; Promotion Group 1. Register for 30 daily forums and organized into a form to facilitate the long-term promotion, promotional content for the editorial group prepared the website introduction; 2. Daily registration in 10 well-known blog sites, and publicity, promotional content for the course to add a group of daily submissions related content; 3. Collect 50 Excellent website mailboxes daily, and send the cooperation intention. Change and improve the website according to feedback; 4. To achieve the goal of promotion through various means.

First, the overall preliminary analysis of the website:

1. Earth People Education Network http:// Www.30px.com to education-type electronic commerce as the core development goal, gather all the outstanding schools and excellent courses in the country, at the same time supplemented by the latest information of the examination, examination study materials, and the students to conduct career planning guidance, to provide students with a full range of services, while providing a forum for communication platform to facilitate the mutual communication between students, communication and learning. Through the early efforts, until now (April 3, 09), the number of courses information reached 1300, the number of information close to 7,000. It can be said that a great breakthrough has been made.

2. Competitor analysis and comparison, through the keyword, description, included in the number of comparisons, again involving confidentiality (content hidden).

3. Advantages and disadvantages of comparison: With competitive rivals more advantages and disadvantages, and avoid weaknesses. (content hidden).

Second, the site has problems and solutions:

1. Homepage in Firefox browser page fonts appear garbled, according to Google's website statistical tools analysis, the use of Firefox browser to the total number of visitors to the percentage of 1.55%.

WORKAROUND: You can set the font to modify it.

2. According to Baidu to webmaster recommendations, the site's keyword is not targeted, page description is not a phrase, so that users search the relevant content through search engines, can not attract users to visit the site.

Solution: Modify the first page description, while the site editor in addition to the content of the page keyword content to add and describe the content added.

3. According to Baidu to webmaster recommendations, the site dynamic page content more, not conducive to search engine crawl, resulting in the site, although more content, included a small number of natural flow.

Solution: need to design relevant personnel to the background to modify the implementation of the page static, or pseudo static.

Third, the website promotion goal:

1. According to the advantages and disadvantages of comparative analysis, focus on the promotion of In-service Research topic page http://www.30px.com/service/newservice.htm, while pulling the entire site to increase the number of visits in the exclusion of paid promotion (such as Baidu bid and Sina ads), Achieve April traffic 200% growth

Note: Focus on the target for the new IP number and to go back. This data is provided by the technical department and is submitted daily.

2. Global Alexa into the global 100W. This data can be found according to the global Alexa rankings.

Iv. promotion Steps and methods:

Free: 1. Enhance the natural ranking of search engines, determine the key words according to users in Baidu search data, from Baidu Index learned that "on-the-job graduate" users daily attention of 1477, "in-service research" users daily attention of 91, to determine the promotion of the page keyword titled "On-the-job Postgraduate-earth people Education Network Www.30px.com ".

The key word is "on-the-job graduate student, the incumbent graduate student of the University of Cesl, on-the-job postgraduate

Described as the "Earth People Education Network to provide in-service graduate students, the University of Cesl, in-service postgraduate students, Tsinghua University in-service graduate students and other well-known institutions of the examination, registration time, enrollment brochures, registration conditions." "

Note: The above changes will have a certain impact on the search engine, but this change, can be used as a search engine experiment, convenient later on the Earth People Education Network keyword, described the update.

2. Website Promotion method:

Forum Promotion: Compiled by the editorial group for the Earth People Education Network Professional Introduction, this content needs to include the Earth people set up time, development goals, service content, access to comprehensive information such as honor. (This content can be described as "about us" at the bottom of the site page). Promotion Group Daily Registration Forum number of 30, and the Earth people to carry out publicity and promotion.

Note: Registration forum address, username, password to form a document for the long-term promotion of use.

Blog Promotion: Background to add the course group daily to add the course title and link content to the promotion group, by the Promotion Group daily blog updates. Promotion Group average daily in Sina, Sohu, and news, Eric and other excellent blog number to reach the minimum 10, can be repeated. form a huge blog group.

Bulk Mail: By the Promotion Group daily collection of excellent website email address, and send cooperation intention. Number of at least 50 daily. This table needs to be documented.

Baidu knows, post bar question and answer. By the promotion group according to the target needs in Baidu related bar, the Earth People Education network propaganda. (because Baidu can post anonymously, this collection does not make hard rules)

Other promotion methods: Q Group Mass: Find on-the-job research examination to discuss QQ group, to promote the page mass;

Soft article Promotion: Write a professional promotion article, in Admin5 and webmaster website soft text promotion.

Submit URLs to Web site navigation, website directory, etc.

Fee: 1. Advertise on Sina homepage promotion; 2. Through Baidu bid to do ranking promotion;

Note: This content is written at the end of February, the corresponding work has been launched, Sina has also done the Earth People Education Network on-the-job postgraduate advertising, and Baidu bid is also doing. Promotion goal 200% has been achieved.

Contact: QQ 1023601152