Effect paid to help small and medium enterprises break through Network marketing

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In recent years, China's E-commerce market has maintained a steady momentum of development, E-commerce transaction volume has continued to grow rapidly. China's business-to-business E-commerce market traded at 1.058 billion yuan in the first quarter of 2008, up 19% from the same period in 2007, according to a new study published by market research firm Analysys International. But authoritative data shows that at present, nearly 4000多万家 small and medium-sized enterprises in China, only 5% of the enterprise really realized E-commerce, how to use E-commerce to promote the healthy development of small and medium-sized enterprises, increasingly aroused people's attention.

The driving factor of business-to-business E-commerce development is small and medium-sized enterprises

Almost 40 million small and medium-sized enterprises only 5% to achieve e-commerce, the fact that although some pessimistic, but also can see the positive side. China's E-commerce is based on nearly 40 million small and medium-sized enterprises, which is the world's most fertile soil can not be found. In addition, although only 5% of enterprises really realized E-commerce, but also proved that China's e-commerce has 95% growth space. There is no doubt that SMEs are the driving factor for the rapid development of electronic commerce in future.

Xiaofan, Director of the information dissemination Group of the State Council, said that SME access to the Internet in 2007 years over 80%. But the majority of SMEs access to the Internet is still to obtain information, or simply to publish information. He believes that in the next five years, it is hoped that the vast majority of even more than 90% of small and medium-sized enterprises can make full use of the Internet, not only to obtain and release information, more online business activities, improve the application of E-commerce e-business.

Eliminating the concerns of SMEs in Business-to-business e-business

The development of Internet and e-commerce broke the boundary of time and space, which is impossible for traditional business activities, and became a new means of business activities. Especially for the strength of small and medium-sized enterprises, e-commerce for them and large enterprises stand in the same starting line to create favorable conditions.

Many of the operators of small and medium-sized enterprises, although already have the awareness of business-to-business E-commerce, but mostly still wandering in the door of E-commerce, has not recognized the importance of E-commerce for the enterprise Information Age survival and development of the need to enter into it also seems hesitant. The reason for this situation is that SMEs do not eliminate the distrust of e-commerce, the cost and difficulty of business-to-business E-commerce is too high.

In view of this situation, Marco Polo nets after a large number of early market research and analysis, launched the effect of a paid business-to-business charging mode. This innovative model of low input and high returns is in line with the desire of small and medium enterprises to reduce the cost and difficulty of E-commerce, and can basically eliminate the concerns of SMEs in Business-to-business e-business.

Cost of e-business is reduced by 50%

The so-called pay by effect, is not in accordance with the advertising time to pay, but buyers are interested in enterprises and products, will click on the information to browse, and only then Marco Polo only click on the charge to receive advertising services, so that the enterprise's advertising investment can be implemented. U.S. E-commerce expert Lauterburn pointed out: Because the effect of pay is not based on advertising time to pay, but according to the target audience for the ads are interested in the number of clicks to pay, can effectively solve the "advertising costs half wasted", corporate network marketing costs can be reduced by 50%.

To a certain extent, the effect of paying off the small and medium-sized enterprises in the use of Third-party business-to-business platform to pay high membership fees, but it is difficult to grasp the effect of confusion, to help China's nearly 40 million small and medium-sized Enterprises 0 risk of pioneering market. People in the industry generally optimistic about this new model, because in improving the level of e-commerce applications, the effect of pay will also be business-to-business e-commerce into a more pragmatic height.